All related (10)
Anton Kravchenko
Director of Product Management at Salesforce

If you enjoy Product, a typical path is either to become a people manager, remain IC, or quit to start your own thing. In big companies like Salesforce, there are plenty of Director level individual contributors (ICs), so if you don't want to manage other PMs, you are better off in a bigger company where you can focus on one specific product. 

Natalia Baryshnikova
Head Of Product Management, Confluence Experience at Atlassian

I see a lot of PMs succeeding in startegy and operaitons roles. I have been tapped a few times for COO / Strategy & BizOps / Chief of Staff types roles because of the product background. Your ability to understand and connect the dots across business and customers, as well as manage stakeholders, is super valuable in all of those roles.

Anton Kravchenko
Director of Product Management at Salesforce
There are different paths that each product manager takes, but the common ones I've seen are: 1. Joining a tech company as an Associate PM or an intern straight from college. For college grads, I suggest starting by connecting with other product managers (e.g. via LinkedIn) to better understand what we do. There are great books available on this topic as well -- "Cracking PM Interview" is among my favorites. I also created a series of videos explaining tech jobs and what do I do in more detail - https://www.youtube.com/channel/UCsAz_arwNkiPobhi09VrMFg 2. Transition from other roles e.g. ...more
Louisa Henry
Head of Product for Mid-Market Businesses at Gusto
PM is one of those unique roles that gives you so much exposure to many sides of the business. You could aim to move into almost any executive role with enough experience. For example, if you're interested in sales, revenue, and marketing, you could align yourself to growth related products. You'll learn more about the business levers and operating dynamics. Start learning more about the teams, skillset, type of work. Learn more about the leaders, their priorities, their challenges. Volunteer to help out with some non-PM projects to get a better feel. This could set you on a path towards...more
Tom Alterman
Director of Product Management at Asana
We often say that growth at Asana is more like a climbing wall than a ladder—you can choose different paths, get stronger with each foothold, and truly enjoy your journey along the way. That is doubly true for product roles. You get exposure to so many parts of the business that you may realize you want to go explore next. It is also great training for anyone who aspires to be an entrepreneur or CEO of a large company. Andew Anagnost, CEO of Autodesk, advises all aspiring executives at his company to become a product manager at some point in their career. That's because it's the only rol...more
Natalia Baryshnikova
Head Of Product Management, Confluence Experience at Atlassian
First thing I'd recommend is asking your team if there is a formal description of levels and skills associated with each level. More and more companies, whether large orgs or startups, actually have written descriptions of product manager levels and what those entail; the earlier you get to learn about them, the better. If there is no formal description available, I would recommend to: 1) Interview your manager of what the next level may look like, and draft a document outlining that 2) Review this document with 1-2 people in the product org who are on that level and see what they would a...more
Louisa Henry
Head of Product for Mid-Market Businesses at Gusto
This is a framework shared by one of my former executive colleagues. I've found it to be incredibly helpful when thinking through your career, taking on a new project, or considering your next move.  Biggest suggestion is to get it on paper. Thinking about your career can be a lot like building product. 1. Write lists of what you do and don't know. What you're confident about, what you're not sure about. After completing your do know/don’t know list, consider actions you can take to move your “don’t know” into the “do know” column.  2. Think through each of these topics an...more
Rodrigo Davies
Product Lead, Flow Area at Asana
I transitioned from journalism to product management earlier in my career, and although it’s not a straightforward path, it’s actually pretty common for PMs to join tech from other sectors. An Asana PM teammate of mine, Ari Janover, actually has the best articulation of how to make the transition that I’ve ever heard. He says there are three common paths: * The Ninja: Join a small startup as another role and push to own PM work until you become a PM. * The Expert: Apply for roles where the value of your specific knowledge trumps your lack of PM credentials. Think Engineers for tech...more
Yasmin Kothari
Product Lead, Align Area at Asana
Customer feedback is critical to how we build, and we incorporate it at every step of the product development process. We get customer feedback from a variety of places. When building new products we proactively reach out to customers to learn about their needs and make sure we’re creating the right solutions for them. We have a User Research team that regularly speaks to customers via a variety of methods - everything from interviews and surveys to card sorting and field studies. Along our product development process, we have specific touchpoints where we make sure to utilize user resea...more
Tom Alterman
Director of Product Management at Asana
The question I love asking every candidate is "tell me the story of the most impactful thing you’ve ever worked on." I like this question for several reasons: * It works for every level of experience. For experienced PMs, I’m expecting to hear about a very important product they worked on. For someone with little to no experience, they can tell me a story about something they worked on that was incredibly hard, impactful and meaningful to them without it needing to be related to product work. * It allows me to get a sense of their storytelling ability. Are they able to str...more