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What are the effective strategies for feature launches in app

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  1. Mike Arcuri
    Mike Arcuri

    Meta Director of Product - Horizon Worlds Platform & Creation Tools | Formerly Microsoft, Photobucket, 5 start-ups • 2y

    When you're launching a new feature in an existing app, you clarify your goals for the launch. Some example goals could be: To validate that the new feature fully solves the "user problem" it was designed to solve To learn about demand for the new feature To test relevance of the feature to particular sub-audiences To improve your product's key metrics overall (increase engagement, improve retention). To resurrect churned users To convert more users from free to paid To grow your product's users ...Read More

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