What should be our strategy if we end up creating industry first solution by understanding the need of the future but our customers are not willing to adopt the change as it's not a necessity yet? Shall we hold the project or invest more to create more buzz about the product and hope for better adoption?

Question

What should be our strategy if we end up creating industry first solution by understanding the need of the future but our customers are not willing to adopt the change as it's not a necessity yet?  Shall we hold the project or invest more to create more buzz about the product and hope for better adoption?

Shahid Hussain · Accepted Answer

If you know that customers are not willing to adopt your solution, that's a bad spot to be in.Re-evaluate what led you to the decision to build & when to do it. Was t...

Kara Gillis · Answer

I don't think the choice is binary. You can most likely find the intersection between your future vision and a current pain point that's significant enough to drive adopt...

Tara Wellington · Answer

You have a few options in this scenario: Early market maturity: Work to create and/or accelerate the market creation. For this to be a viable product strategy you need to...