Product Strategy
Atlassian Director | Senior Principal PM, Teamwork Collection • Apr 23
A successful product strategy shows clear signals: target customers adopt faster, stay longer, and pay more, while your team executes with increasing confidence toward a ...
518 Views
Patreon Product Leader • 4y
This sounds to me like your sales team doesn't believe the target market is big enough and/or the right market. It's hard to believe in a product strategy unless you agre...
1235 Views
Gainsight Director, Product Management • 7mo
All internal leaders and cross functional leaders - Sales, Marketing, Engineering and external stakeholders like strategic customers would need to be aligned on the stra...
575 Views
Airtable Product Strategy & Operations • 4y
Love this question as well, and I'll approach it from a couple different perspectives. First, I'd acknowledge that some markets are so big or fast growing that multiple a...
3411 Views
GitLab Group Product Manager • 1mo
Retention feels like it should be a simple metric, but it's actually one of the more strategic problems you'll work on. A lot of retention frameworks give you a useful st...
339 Views
GitLab Group Product Manager • 1mo
Executives care about impact on the business, risk, and whether you've actually thought it through. Your job is to address all three without making them sit through a 40-...
343 Views
GitLab Group Product Manager • 1mo
Both. But the second one is what separates good PMs from great ones.Every organization has a planning cadence… annual planning, quarterly OKRs, six-month roadmaps, whatev...
349 Views
Typeform Chief Product Officer • 2y
The frequency of revisiting our strategy depends on its altitude, but I'm continuously reassessing various aspects of it. Let's break this down to better understand how t...
794 Views
Salesforce Senior Director of Product Management • 1y
Great Question. I focus on three key areas: continuous innovation, deep customer understanding, and strategic differentiation. Here's my approach:Continuous Innovation:Ma...
2890 Views
BILL VP of Product, Product Platform • 1y
I have observed that the word strategy can be intimidating as well as misunderstood. In its simplest form, product strategy is a process of defining what your options are...
1066 Views
Zoom Head of Product Operations • 2y
In order to determine if it's a product strategy problem or GTM problem, you have to look at the data. If you have great pipeline but no adoption and usage, it is likely ...
548 Views
Barracuda Sr. Director, Product Management • 1y
I’ve worked in very different product environments—from early-stage startups, to scaled giants like Walmart, to a mature but growing company like Barracuda—and I’ve seen ...
1526 Views
Google Group Product Manager, Android • 2y
Prioritise with respect to the key goal that is important to the org -- but balance with your estimation of what you think can land. That sounds simple, but in large matr...
6982 Views
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 5mo
• Use various communication methods: in-product nudges, tooltips, release notes, email digests, demo videos and short “before/after” demos.• Tie every announcement to a s...
1657 Views
Salesforce Senior Director of Product Management • 3mo
The products I admire most are the ones that don't just solve a problem — they fundamentally redefine how you work and make you question why you ever did it the old way. ...
704 Views
IBM Product Management • 2y
Releases can be separate from when the product is made available to customers. Some times, people think of product launches and software releases as needing to be tied to...
615 Views
BILL VP of Product, Product Platform • 1y
You have a few options in this scenario: Early market maturity: Work to create and/or accelerate the market creation. For this to be a viable product strategy you need to...
702 Views
Cortex VP of Product | Formerly Splunk, Deloitte • 1y
Clayton Christensen wrote a book about understanding what motivates consumers to buy products. He explains:"Jobs to Be Done is a lens that reveals the circumstances—or fo...
640 Views
Cortex VP of Product | Formerly Splunk, Deloitte • 1y
Your product strategy should not be based around trends, but it should be flexible to leverage accelerators like AI. (Side note: IMHO Web3/Blockchain hasn't delivered on ...
721 Views
How do you go about product integrations
With the ever increasing amount of SaaS software's out there, offering integrations is key to helping customers adopt our product. Now at what point does it become beneficial to stop developing this in-house and use a 3rd party. We're considering an iPaaS for our platform and I want to know why would it not make sense to do so maybe
Unity Principal Product Strategy • 1y
If you haven’t already, it’s helpful to start with the context of the question: “How do you define a mature product?”In today’s fragmented software landscape, having a st...
1299 Views
Barracuda Sr. Director, Product Management • 2y
Building internal confidence in a product strategy is crucial for securing the support and alignment of various stakeholders within the company. Here’s how we approach re...
583 Views
IBM Product Management • 2y
These don't have to be mutually exclusive. In many of the companies I worked in the install base actually were former users of old products and had some legacy tools stil...
384 Views
Oracle Director of Product Management • 2y
I like to think of the vision to be at least a 5 year plan.
583 Views
Meta Director of Product - Horizon Worlds Platform & Creation Tools | Formerly Microsoft, Photobucket, 5 start-ups • 2y
Three ways:Writing strategy docsCollecting strategy feedback from other peopleMonitoring your product metrics to track if your strategy is workingWriting will help you cl...
1014 Views
Alex Irina Sandu Business & Product Strategy | Formerly Mozilla Corporation • 3y
Ask the execs questions to find out what they know about the market and your product that makes them recommend a different direction than the one that you think it's righ...
194 Views
Openly Director, Product & Design • 2y
I'm going to borrow shamelessly from Jeff Gothelf in his book, Lean UX:"With your prioritized list of assumptions in hand, you’re ready to move to the next step: testing ...
1080 Views
Patreon Product Leader • 4y
The more differentiated & sticky your core value proposition is, the less you'll need to worry about market trends, as you'll have more and more of a market all to yo...
1413 Views
Zoom Senior Manager, Product Intelligence & Data Science • 3y
Great advice! And 3:04 is lightning fast!!!
2220 Views
Meta Director of Product - Horizon Worlds Platform & Creation Tools | Formerly Microsoft, Photobucket, 5 start-ups • 2y
Each person in a leadership position has a unique personality and skillset. It's important they find ways to continue to offer their strengths to their team and product w...
1621 Views
Meta Director of Product - Horizon Worlds Platform & Creation Tools | Formerly Microsoft, Photobucket, 5 start-ups • 2y
When you're launching a new feature in an existing app, you clarify your goals for the launch. Some example goals could be:To validate that the new feature fully solves t...
1665 Views
Meta Director of Product - Horizon Worlds Platform & Creation Tools | Formerly Microsoft, Photobucket, 5 start-ups • 2y
At Meta/Facebook we're lucky enough to have really good internal infrastructure for setting up experiments and evaluating results. So in recent years I've come to rely on...
1824 Views