Sharebird is where the fastest-growing teams share knowle...

How do you know if your product strategy is successful?

Shahid Hussain

Google Group Product Manager, Android • 2y

PMs should define the success conditions in the strategy (e.g. 20% market share, or $20M attributable revenue in H1 etc). Those success conditions should:Ladder clearly u...

2,658 Views

How do I protect our product strategy from sales pushback? Our sales team doesn’t focus, and is trying to make our product easy to sell to anyone, rather that our target market.

Sandeep Rajan

Patreon Product Leader • 4y

This sounds to me like your sales team doesn't believe the target market is big enough and/or the right market. It's hard to believe in a product strategy unless you agre...

1,238 Views

Which stakeholders need to have buy-in for your product strategy, and how do you approach creating alignment?

Sailaja Kalle

Gainsight Director, Product Management • 9mo

All internal leaders and cross functional leaders - Sales, Marketing, Engineering and external stakeholders like strategic customers would need to be aligned on the stra...

578 Views

As the market leader, how should we think about defense as it relates to product strategy?

Wade G. Morgan

Airtable Product Strategy & Operations • 4y

Love this question as well, and I'll approach it from a couple different perspectives. First, I'd acknowledge that some markets are so big or fast growing that multiple a...

3,413 Views

What are the steps involved to improve user retention?

Derek Ferguson

GitLab Group Product Manager • 3mo

Retention feels like it should be a simple metric, but it's actually one of the more strategic problems you'll work on. A lot of retention frameworks give you a useful st...

342 Views

How do you get the exec team on board with your product strategy?

Derek Ferguson

GitLab Group Product Manager • 3mo

Executives care about impact on the business, risk, and whether you've actually thought it through. Your job is to address all three without making them sit through a 40-...

345 Views

When is the best time to start strategy - is it the time when dictated by organization and do you suggest working on it always as we talk to customers and monitor data

Derek Ferguson

GitLab Group Product Manager • 3mo

Both. But the second one is what separates good PMs from great ones.Every organization has a planning cadence… annual planning, quarterly OKRs, six-month roadmaps, whatev...

352 Views

How often do you revisit your product strategy? What is your framework for reevaluating it?

Aleks Bass

Typeform Chief Product Officer • 2y

The frequency of revisiting our strategy depends on its altitude, but I'm continuously reassessing various aspects of it. Let's break this down to better understand how t...

815 Views

How do you keep your product competitive and few steps ahead than the nearest competitor? And how do you know if the plan is successful?

Derek Ferguson

GitLab Group Product Manager • 3mo

People often approach competitive strategy reactively. A competitor ships something, the team scrambles to respond, and the roadmap turns into a game of catch-up. You'll ...

335 Views

What is your end-to-end process for crafting a product strategy and what do you include in order to be successful?

Tara Wellington

BILL VP of Product, Product Platform • 1y

I have observed that the word strategy can be intimidating as well as misunderstood. In its simplest form, product strategy is a process of defining what your options are...

1,087 Views

How do I know if we have a product strategy problem or a go to market problem? Our product isn’t growing as fast as we’d like.

Julie Lam

Zoom Head of Product Operations • 2y

In order to determine if it's a product strategy problem or GTM problem, you have to look at the data. If you have great pipeline but no adoption and usage, it is likely ...

548 Views

How does the importance of a product vision change from 0-1 products to a growing product to a very mature product?

Sheila Hara

Barracuda Sr. Director, Product Management • 1y

I’ve worked in very different product environments—from early-stage startups, to scaled giants like Walmart, to a mature but growing company like Barracuda—and I’ve seen ...

1,529 Views

Where do ideas for new features come from? How do you decide which ones to build?

Saikat Paul

Asana Former Head of Product Operations | Formerly Adobe • 1y

The easy answer is ideas come from everywhere—customers, sales, internal teams, data, market trends, a founder's morning shower epiphany, etc. In reality, what matters mo...

977 Views

How do folks effectively communicate new releases (big or small) so customers are aware that we have potentially solved a problem or frustration?

Jarred Keneally

PayPal Senior Director of Product Management AI Platform • 7mo

Your message should lead with the outcome, not we shipped a thing.Problem-first messaging: "You told us [X] was painful. Here's what we built." Anchor every release to cu...

1,607 Views

What products do you really admire, either overall or particular elements?

Manjeet Singh

Salesforce Senior Director of Product Management • 5mo

The products I admire most are the ones that don't just solve a problem — they fundamentally redefine how you work and make you question why you ever did it the old way. ...

753 Views

How do you plan releases? What development methodology does your company follow?

Preethy Vaidyanathan

Matterport VP of Product • 2y

Key steps to plan external releases and to make them successful: align on cadence, release themes and map features and outcomes to releases. Align on cadence: Start by un...

609 Views

What should be our strategy if we end up creating industry first solution by understanding the need of the future but our customers are not willing to adopt the change as it's not a necessity yet? Shall we hold the project or invest more to create more buzz about the product and hope for better adoption?

Kara Gillis

Cortex VP of Product | Formerly Splunk, Deloitte • 1y

I don't think the choice is binary. You can most likely find the intersection between your future vision and a current pain point that's significant enough to drive adopt...

884 Views

Why is it important for product managers to understand their customer's ideal outcome/JTBD?

JTBD = Job to be Done

Kara Gillis

Cortex VP of Product | Formerly Splunk, Deloitte • 1y

Clayton Christensen wrote a book about understanding what motivates consumers to buy products. He explains:"Jobs to Be Done is a lens that reveals the circumstances—or fo...

645 Views

For an industry that changes daily (AI, web3), how do you think about building a product strategy around it?

Jacqueline Porter

IBM Product Management • 2y

The one thing that stays the same is ... is change (and maybe customers want to buy things)! In particularly volatile and fast-moving industries, strategies must be propo...

405 Views

How do you go about product integrations

With the ever increasing amount of SaaS software's out there, offering integrations is key to helping customers adopt our product. Now at what point does it become beneficial to stop developing this in-house and use a 3rd party. We're considering an iPaaS for our platform and I want to know why would it not make sense to do so maybe

Laurent Gibert

Unity Principal Product Strategy • 1y

If you haven’t already, it’s helpful to start with the context of the question: “How do you define a mature product?”In today’s fragmented software landscape, having a st...

1,314 Views

What do you report on to build early internal confidence with the product strategy? And how often do you report on this?

Manjeet Singh

Salesforce Senior Director of Product Management • 1y

I typically use a multi-tiered reporting approach:Weekly: Brief updates to immediate team and key stakeholdersFormat: Short email or Slack updateContent: High-level progr...

801 Views

How do you balance investing in competitive differentiation with building for customer retention?

Pavan Kumar

Gainsight Director, Product Management | Formerly Cisco • 2y

Balancing investment in competitive differentiation with customer retention involves a strategic approach that ensures sustainable growth and loyalty. Few pointers (in no...

503 Views

When creating a product vision how far in advance do you plan?

Devika Nair

Oracle Director of Product Management • 2y

I like to think of the vision to be at least a 5 year plan.

656 Views

How do you develop your product strategy skills?

Mike Arcuri

Meta Director of Product - Horizon Worlds Platform & Creation Tools | Formerly Microsoft, Photobucket, 5 start-ups • 2y

Three ways:Writing strategy docsCollecting strategy feedback from other peopleMonitoring your product metrics to track if your strategy is workingWriting will help you cl...

1,016 Views

How do you balance market needs driving your product strategy with exec input?

Jonathan Gowins

Openly Director, Product & Design • 3y

Avoid balance. "Balance" very often feels like a political game we are forced to play. Instead,Make sure everyone understands the company vision, and call out areas that ...

567 Views

How do we validate that our product strategy is the right one?

Sandeep Rajan

Patreon Product Leader • 4y

First, define "right" by establishing clear goals – is it product-market fit? Is it growing an existing product to a certain milestone? These will help you determine the ...

738 Views

What role does market trends play in figuring out your product strategy?

Jonathan Gowins

Openly Director, Product & Design • 3y

Market trends matter a lot less than user insights. I rank user research way higher than industry trends which are aggregate data and usually not base on strong user para...

592 Views

How do you balance user requests with optimal design? How do you balance your work life with your personal life? What is your marathon PR?

Dave Miller

Zoom Senior Manager, Product Intelligence & Data Science • 3y

Great advice! And 3:04 is lightning fast!!!

2,220 Views

As a very senior leader, how do you balance "being in the details" vs "micromanaging"? Or perhaps being in the details might not be an appropriate goal for a high-level manager?

Mike Arcuri

Meta Director of Product - Horizon Worlds Platform & Creation Tools | Formerly Microsoft, Photobucket, 5 start-ups • 2y

Each person in a leadership position has a unique personality and skillset. It's important they find ways to continue to offer their strengths to their team and product w...

1,622 Views

What are the effective strategies for feature launches in app

Mike Arcuri

Meta Director of Product - Horizon Worlds Platform & Creation Tools | Formerly Microsoft, Photobucket, 5 start-ups • 2y

When you're launching a new feature in an existing app, you clarify your goals for the launch. Some example goals could be:To validate that the new feature fully solves t...

1,665 Views

What are some of your favorite tools for running great experiments

Mike Arcuri

Meta Director of Product - Horizon Worlds Platform & Creation Tools | Formerly Microsoft, Photobucket, 5 start-ups • 2y

At Meta/Facebook we're lucky enough to have really good internal infrastructure for setting up experiments and evaluating results. So in recent years I've come to rely on...

1,826 Views

Product Strategy · Product Strategy