Back to Your Feed

How do you plan releases? What development methodology does your company follow?

2 Answers
Sandeep Rajan
Sandeep Rajan
Patreon Product Lead, Member ExperienceFebruary 22

We leave it to each team to figure out what helps them balance flexibility with clarity to achieve their maximum speed of execution. 

We do our best to have a common language around goals, strategy & measuring progress, but largely leave it to teams to figure out how best to build & ship given their own goals, strategies & roadmap. 

862 Views
Jacqueline Porter
Jacqueline Porter
GitLab Director of Product ManagementNovember 22

Releases can be separate from when the product is made available to customers. Some times, people think of product launches and software releases as needing to be tied together, but in order to maintain agile development and ensure market readinesss, it makes sense to time releases for when your customers will be ready to consume those resources. Typically, I think of planning product launches in these ways:

  1. Customer market readiness - when does the customer need this feature for their workflow?

  2. Monetization - is this feature a driver of revenue for my business? Upsell or licenses? Subscription?

  3. Competitive landscape - are we going to be first to market?

After looking at these dimensions, I will then plan with counterparts like marketing, engineering, and design to ensure we have the proper assets in place for proper releases.

For GitLab's release process check out our handbook: https://about.gitlab.com/handbook/engineering/deployments-and-releases/

327 Views
Top Product Management Mentors
Sheila Hara
Sheila Hara
Barracuda Sr. Director, Product Management
Chris Omland
Chris Omland
Workiva Vice President Of Product Management
Natalia Baryshnikova
Natalia Baryshnikova
Atlassian Head of Product, Enterprise Agility
Anton Kravchenko
Anton Kravchenko
Carta Sr. Director of Product Management
Omar Eduardo Fernández
Omar Eduardo Fernández
GitLab Director of Product Management
Jacqueline Porter
Jacqueline Porter
GitLab Director of Product Management
Ashka Vakil
Ashka Vakil
strongDM Sr. Director, Product Management
Rupali Jain
Rupali Jain
Optimizely Chief Product Officer
Julian Dunn
Julian Dunn
GitHub Senior Director of Product Management
Devika Nair
Devika Nair
Oracle Cloud Infrastructure Director of Product Management