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What Design decisions should Product have the final say in? How do you bring clarity to this?

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2 Answers
  1. Arun Janakiraman
    Arun Janakiraman

    Zoom GPM: Head of Zoom Apps & Marketplace • 1y

    Product should have final say on decisions that directly influence measurable user behavior and business outcomes. For example, if we’re debating the complexity of a signup flow, product might decide based on data how many steps are acceptable to optimize activation rates. Clarity comes from openly defining who’s responsible for what. At Zoom, our triad approach means roles are explicit: design leads on UX quality, engineering leads on feasibility and performance constraints, and product ensures ...Read More

    571 Views
  2. Jacqueline Porter
    Jacqueline Porter

    IBM Product Management • 6mo

    Product is often responsible for the market and commercial success of a product capability while design is focused on designing with standards and usability. A case where a Product Manager would be heavily weighted in a design decision is often around how something is designed impacts the ability to discover, use, and transact on a product. Design can then revise mock ups and prototypes knowing that PM owns these areas. In terms of how to effectively establish these boundaries, I recommend two t ...Read More

    375 Views

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