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What guidance can you share around communicating effectively with stakeholders, once you've determined you will not be including their product request into your roadmap?

1 Answer
Yasmin Kothari
Yasmin Kothari
Peloton Senior Director of Product ManagementNovember 15

When you decide not to prioritize a stakeholder's request in your roadmap, make sure to:

  • Acknowledge and empathize - Recognize their effort and express understanding; they will likely be disappointed, and your empathy will go a long way

  • Highlight prioritization process - Explain how decisions are made based on various factors (like cost to build and impact) and organization objectives.

  • Provide a transparent explanation - Clearly explain the decision, and what factors went into the decision making process

  • Maintain an open channel of communication - Encourage ongoing dialogue, feedback, and potential alternative solutions to their underlying needs

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