What is your end-to-end process for crafting a product strategy and what do you include in order to be successful?
5 Answers
GitLab Group Product Manager • Apr 16
A big mistake PMs make with strategy is treating it like a document you produce once and then "have." Strategy is a living argument for why your product should exist, who...
333 Views
Barracuda Networks Sr. Director, Product Management • 2y
If your company doesn't currently have a formal product strategy, developing one is a crucial step towards ensuring that your product development efforts are aligned with...
1236 Views
BILL VP of Product, Product Platform • 1y
I have observed that the word strategy can be intimidating as well as misunderstood. In its simplest form, product strategy is a process of defining what your options are...
1052 Views
Square Product Lead, Payments • 1y
There are three steps I typically use when developing a strategy for a new product:Identify vision and goals: Start by defining the core problem your product aims to addr...
669 Views
Salesforce Senior Director of Product Management • 1y
Creating a successful strategy involves several key steps1. Market research + Customer and competitors insights2. Start defining Goals and Objective3. Develop positioning...
719 Views
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How do you get the exec team on board with your product strategy?How do you develop your product strategy skills?How do I know if we have a product strategy problem or a go to market problem? Our product isn’t growing as fast as we’d like.Which stakeholders need to have buy-in for your product strategy, and how do you approach creating alignment?How do you balance market needs driving your product strategy with exec input?