How do we validate that our product strategy is the right one?

No-one can, or should ever be sure that they have a 100% right product strategy. But you can do a lot to de-risk your approach, and your tactics should vary depending on ...

This question is very similar to the question about knowing that your strategy is successful, but I’m going to look at them through two different lenses. For this questio...

This is a natural question and I would specify the question a bit to say "how do we validate that our product strategy is the right one for us?" Might seem like a small ...

I emphasize the importance of continuous validation in your product strategy, a key principle championed by Marty Cagan. He teaches us that the essence of product managem...

First, define "right" by establishing clear goals – is it product-market fit? Is it growing an existing product to a certain milestone? These will help you determine the ...

I'm going to borrow shamelessly from Jeff Gothelf in his book, Lean UX:"With your prioritized list of assumptions in hand, you’re ready to move to the next step: testing ...

Validating your product strategy is essential, particularly before investing in new features. There are two techniques I use to ensure my strategy is most effective:Custo...

Most situations don't have "one right" product strategy. Some market/product situations have several strong/good strategies. In other situations there may be no winning s...

The core of product strategy is to answer the question "how you will differentiate"Once you have a differentiated offering (based on internal alignment) then you can vali...

Validation is a great signal that your product strategy is headed in the right direction before you start building against it. My favorite methods for validation include:...