What do you report on to build early internal confidence with the product strategy? And how often do you report on this?

This really depends on the maturity stage for your product. For 0-1 work in startups (new products, not-yet-released), I recommend the models explained by Steve Blank (e.g. customer development process, business model canvas). There are so many unknowns and intertwined hypotheses for brand new product ideas that all need to be validated, iterated on, and improved until the whole product concept and its acquisition and retention funnels are working. The business model canvas helps clarify the sco ...Read More

I typically use a multi-tiered reporting approach: Weekly: Brief updates to immediate team and key stakeholders Format: Short email or Slack update Content: High-level progress, blockers, and wins Bi-weekly: More detailed report to cross functional leads Format: Presentation or detailed dashboard Content: Deep dive into metrics, progress on key initiatives Monthly: Comprehensive report to executive leadership Format: Formal presentation with Q&A session Content: All key areas, with emphasis ...Read More

Building internal confidence in a product strategy is crucial for securing the support and alignment of various stakeholders within the company. Here’s how we approach reporting on our product strategy at Barracuda to build and maintain this confidence: What to Report Key Performance Indicators (KPIs): We track and report specific metrics that directly reflect the success of our product strategy. These KPIs might include user acquisition rates, retention rates, customer satisfaction scores, and ...Read More

I start confidence building with a product strategy before I even write the strategy. You want people to be bought into the process of developing the strategy - this will help them have high trust in the results of the process. Once they are aligned on the process, make sure to include them through the development process, and then through the socialization of the product strategy itself.  If you have done this process well, you should be aligned at the start of your product strategy execution j ...Read More

Building internal confidence in the product strategy is all about clear, consistent communication and demonstrating progress through tangible metrics. You need to bring people along with you on the journey, not just ask them to trust you. This goes for everyone from executives to engineers. It's important to build confidence with everyone involved in the product, not just the people at the top of the hierarchy. The engineers who are actually doing the work to execute on the strategy are some of ...Read More

Product strategy is broad, so I like to break this down into pieces. At Pendo, at least twice a year the product leadership team completes a written update of the strategy, investment allocation suggestions, and goals for the year to the C Suite. This typically involves a few options, where the C suite weighs in with their thoughts as well. At our Company Kick Off, we provide the entire company with an update of the product strategy and vision, and the output gets incorporated into sales materia ...Read More