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How would you define product-led growth?

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2 Answers
Growth Product Management
  1. Sreenath Kizhakkedath
    Sreenath Kizhakkedath

    Uber Uber Head of Growth Programs, Riders • 4y

    Product led growth is evolving as a new principle within many organizations. The concept is to build an amazing user experience that does all the growth. You are not considering user experience and design after building the functionality. It is a key requirement to ship the experience rather than just functionality. This also means that you continuously analyze data on engagement and conversions and constantly make changes to improve all these metrics. 

    2,265 Views
  2. Bruno Gobbis
    Bruno Gobbis

    Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • Jun 4

    I get this question a lot, and I think the definition has gotten muddied because every SaaS company now claims to be PLG. So let me share how I think about it -> Product-led growth is when the product itself is the primary engine for acquiring, activating, retaining, and expanding users — not sales, not marketing campaigns, and not a CSM team. The product does the heavy lifting (most part). A few things I find useful to clarify: PLG is not the same as freemium or self-serve: Plenty of freemiu ...Read More

    342 Views

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