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When is the right time to add a growth product manager on the product management team?

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4 Answers
  1. Bruno Gobbis
    Bruno Gobbis

    Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • Jun 4

    Love this question — and one I get asked often, usually from founders who feel they "should" have a growth PM because everyone in their YC batch does. So let me push back on the timing question itself first: it's less about when and more about whether you've earned the leverage. In my experience, you're ready to add a growth PM when most of these signals are true: You have evidence of product-market fit: This is the hard prerequisite. If your retention curves don't flatten and your "very disappo ...Read More

    363 Views
  2. Sreenath Kizhakkedath

    Uber Uber Head of Growth Programs, Riders • 4y

    During the initial stages of the product (launch/product-market fit), the product manager is responsible for Growth. If you broadly think about the different product stages - as MVP, then Product-market fit and then scale. I would recommend adding a Growth product manager when you are ready to scale. 

    2,266 Views
  3. Ruchi Aggarwal
    Ruchi Aggarwal

    Former BILL Director, Product Management - Payments • 3mo

    The right time to add a growth PM is after you've validated product-market fit, meaning you have paying customers who are actively using the product, giving feedback, and asking for more. A growth PM role only makes sense when: The core PM is stretched between building new capabilities and optimizing for adoption, retention, or expansion There's a repeatable growth loop to optimize - acquisition, activation, or monetization signals that need dedicated focus The product is stable enough that grow ...Read More

    518 Views
  4. Nicolas Liatti
    Nicolas Liatti

    Adobe Senior Director of Product Management, 3D Category • 2y

    The right time is when you feel you are stretched too thin to grow without it. A good signal is when the product is growing super fast, and stakeholders start to be misaligned on the different topics to tackle.

    863 Views

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