When is the right time to add a growth product manager on the product management team?
2 Answers
Uber Uber Head of Growth Programs, Riders • January 27
During the initial stages of the product (launch/product-market fit), the product manager is responsible for Growth. If you broadly think about the different product stages - as MVP, then Product-market fit and then scale. I would recommend adding a Growth product manager when you are ready to scale.
1883 Views
Adobe Senior Director of Product Management, 3D Category • December 7
The right time is when you feel you are stretched too thin to grow without it. A good signal is when the product is growing super fast, and stakeholders start to be misaligned on the different topics to tackle.
580 Views
Related Ask Me Anything Sessions
Adobe Director of Product Management, Growth, Deepti Pradeep on Growth Product Management
February 19 @ 10:00AM PST
Adobe Senior Director of Product Management, 3D Category, Nicolas Liatti on Growth Product Management
ezCater Director of Product Management, Ojus Padstonon Growth Product Management
Top Product Management Mentors
Tanguy Crusson
Atlassian Head of Product, Jira Product Discovery
JJ Miclat
Zendesk Director of Product Management
Reid Butler
Cisco Director of Product Management
Victor Dronov
Atlassian Group Product Manager, Trello Enterprise
Jesse Tremblay
HubSpot Director of Product
Mike Flouton
GitLab VP, Product
Natalia Baryshnikova
Atlassian Head of Product, Enterprise Strategy and Planning
Tom Alterman
Notable Head of Product
Saikat Paul
Asana Head of Product Operations
Laurent Gibert
Unity Director of Product Management
Related Questions
What does the roadmap process look like for growth product teams? And Is it working well?Can you go over your interactions with other teams (Data, BI, etc...) to obtain the data you need to steer your product? Or do you discover your own data and build your own insights independently?How do you interact with marketing as a growth product manager? How do you split/share KPI’s?What do first time growth product managers get wrong, and how do you recommend avoiding those traps?What metrics do growth product teams look at to define success? Which do you find to be the most important?What resources would you recommend reading to learn more about product-led growth?