When is the right time to add a growth product manager on the product management team?
2 Answers
Uber Uber Head of Growth Programs, Riders • January 26
During the initial stages of the product (launch/product-market fit), the product manager is responsible for Growth. If you broadly think about the different product stages - as MVP, then Product-market fit and then scale. I would recommend adding a Growth product manager when you are ready to scale.
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Adobe Senior Director of Product Management, 3D Category • December 6
The right time is when you feel you are stretched too thin to grow without it. A good signal is when the product is growing super fast, and stakeholders start to be misaligned on the different topics to tackle.
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