Question Page

What skillsets do you look for in growth product managers?

Sreenath Kizhakkedath
Uber Uber Head of Growth Programs, RidersJanuary 26

Good at data and insights

Ability to identify growth opportunities

Ability to quickly test hypothesis

Ability to hack through and come up with exciting ideas (big & small)

Relentless focus on execution & results

Good at product design and User experience

Strong team player as this is a heavily cross functional role

1277 Views
Jackson Hsieh
Upwork Senior Director Of Product @ UpworkAugust 25

Off the top of my mind...

  1. You MUST understand the difference between artificial growth and sustainable growth. For example, if you ran a publisher site like CNN, and your growth PM idea was to grow revenue by plastering the entire page with Ads, that's not sustainable. You might see revenue initially jump but your users will eventually leave your site. 
  2. Data-minded - you have to be comfortable with data and have the curiosity to seek more data. 
  3. Understanding digital marketing is a plus but not a must. You should know some common business sense like if your cost per acquisition is more than the LTV that the user brings, then you have a problem. 
  4. Being able to work cross-functionally - Growth PMs often find that there are growth opportunities beyond the product they own. Therefore, they have to be good communicators and able to work with other PMs to get work done. 
1488 Views
Nicolas Liatti
Adobe Senior Director of Product Management, 3D CategoryDecember 6

The same skillsets as for PMs: be humble, be great at communication with anybody - and especially business! - , and have the ability to develop a product sense.

446 Views
Top Product Management Mentors
Tanguy Crusson
Tanguy Crusson
Atlassian Head of Product, Jira Product Discovery
Laurent Gibert
Laurent Gibert
Unity Director of Product Management
Farheen Noorie
Farheen Noorie
Grammarly Monetization Lead, Product
Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)
Mike Flouton
Mike Flouton
GitLab VP, Product
Tara Wellington
Tara Wellington
BILL Senior Director of Product Management
Paresh Vakhariya
Paresh Vakhariya
Atlassian Director of Product Management (Confluence)
JJ Miclat
JJ Miclat
Zendesk Director of Product Management
Natalia Baryshnikova
Natalia Baryshnikova
Atlassian Head of Product, Enterprise Strategy and Planning
Reid Butler
Reid Butler
Cisco Director of Product Management