What skillsets do you look for in growth product managers?

Good at data and insights

Ability to identify growth opportunities

Ability to quickly test hypothesis

Ability to hack through and come up with exciting ideas (big & small)

Relentless focus on execution & results

Good at product design and User experience

Strong team player as this is a heavily cross functional role

Off the top of my mind...

1. You MUST understand the difference between artificial growth and sustainable growth. For example, if you ran a publisher site like CNN, and your growth PM idea was to grow revenue by plastering the entire page with Ads, that's not sustainable. You might see revenue initially jump but your users will eventually leave your site. 
2. Data-minded - you have to be comfortable with data and have the curiosity to seek more data. 
3. Understanding digital marketing is a plus but not a must. You should know some common business sense like if your cost per acquisition is more than the LTV that the user brings, then you have a problem. 
4. Being able to work cross-functionally - Growth PMs often find that there are growth opportunities beyond the product they own. Therefore, they have to be good communicators and able to work with other PMs to get work done. 

The same skillsets as for PMs: be humble, be great at communication with anybody - and especially business! - , and have the ability to develop a product sense.

1. Creative Self-Starter: Often there isn’t a set path / ready direction to get started. A strong Growth PM is able to roll up their sleeves and get into the growth tech stack and data, set direction despite ambiguity, build relationships through credibility, influence leaders, and restart with a new / different angle if required.

2. Patiently data-driven: A strong growth PM knows both their growth model as well as user research like the back of their hand, can build strong hypotheses informed by both and yet objectively questions everything they already know and let the data speak. Every experiment – success of fail – provides a unique window into user behavior and informs future iterations. Knowing that one cannot “will” an experiment into winning, and being patient but calculated is critical.

3. Relentless Rigor: A strong growth PM keeps every cross functional partner – product, design, data, engineering, operations, marketing, GTM, finance – proactively educated on roadmaps, learnings, impact estimates, forecasts by tuning their negotiations and narratives based on the partner / audience and always holding the bar for standards. A growth PM not known for their overall rigor will not stand the test of time across this matrix set of stakeholders.