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What skillsets do you look for in growth product managers?

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5 Answers
Growth Product Management
  1. Deepti Pradeep
    Deepti Pradeep

    Adobe Senior Director of Product Management & Growth (Creative Cloud) • 1y

    Creative Self-Starter: Often there isn’t a set path / ready direction to get started. A strong Growth PM is able to roll up their sleeves and get into the growth tech stack and data, set direction despite ambiguity, build relationships through credibility, influence leaders, and restart with a new / different angle if required. Patiently data-driven: A strong growth PM knows both their growth model as well as user research like the back of their hand, can build strong hypotheses informed by both ...Read More

    3,327 Views
  2. Jackson Hsieh
    Jackson Hsieh

    Upwork Senior Director Of Product @ Upwork • 3y

    Off the top of my mind... You MUST understand the difference between artificial growth and sustainable growth. For example, if you ran a publisher site like CNN, and your growth PM idea was to grow revenue by plastering the entire page with Ads, that's not sustainable. You might see revenue initially jump but your users will eventually leave your site.  Data-minded - you have to be comfortable with data and have the curiosity to seek more data.  Understanding digital marketing is a plus but not ...Read More

    2,141 Views
  3. Bruno Gobbis
    Bruno Gobbis

    Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • Jun 4

    I've hired a few growth PMs across companies, and I've made enough bad hires to have a strong opinion here. The role is genuinely different from a core PM — it's not just a label. Analytical fluency: A growth PM has to be comfortable in the data. Not a data scientist, but someone who can pull cohorts, read funnel reports, spot a statistical artifact. If they need to file a ticket every time they want a number, they'll be too slow. Experimentation instinct: They need to think in hypotheses, not f ...Read More

    358 Views
  4. Sreenath Kizhakkedath
    Sreenath Kizhakkedath

    Uber Uber Head of Growth Programs, Riders • 4y

    Good at data and insights

    Ability to identify growth opportunities

    Ability to quickly test hypothesis

    Ability to hack through and come up with exciting ideas (big & small)

    Relentless focus on execution & results

    Good at product design and User experience

    Strong team player as this is a heavily cross functional role

    1,662 Views
  5. Nicolas Liatti
    Nicolas Liatti

    Adobe Senior Director of Product Management, 3D Category • 2y

    The same skillsets as for PMs: be humble, be great at communication with anybody - and especially business! - , and have the ability to develop a product sense.

    593 Views

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