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When will you consider creating a new metric and accepting the cost of getting it implemented? What makes it worth it vs not worth it?

Laurent Gibert
Unity Director of Product ManagementDecember 13

See question: “What are good OKRs for product management?” for a general introduction to the topic.

I think the metric cost falls naturally into making a solid business case. See question: “How do you approach setting crisp KPIs and targets for Engine features and linking them to your topline metrics?” for my step by step process for realistic OKRs.

Now if the cost of implementing or tracking a metric is unusually high, this might result in wasting efforts, and losing stakeholders confidence. See question “What are some of the worst KPIs for Product Managers to commit to achieving?” for thoughts on “The (nearly) impossible to update number” pattern.

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