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4 Answers
Paresh Vakhariya
Paresh Vakhariya
Atlassian Director of Product Management (Confluence)May 10
Here is a rough process I would follow but it really varies a lot depending upon each business: * Understand Company Objectives and Goals * Have a clear Product Vision and Strategy that aligns with these goals/objectives * Create higher level OKR's that can map to KPI's * Determine the to......Read More
566 Views
Farheen Noorie
Farheen Noorie
Zendesk Senior Director of Product ManagementApril 20
Usually I would begin with understanding 1. What are the key customer pain points that I am trying to solve for your customer? Those are my metrics in 9 out of 10 cases 2. Why is my product team funded? What problems am I solving for the business?  Once I have the initial list, just like ......Read More
417 Views
Virgilia Kaur Pruthi (she/her)
Virgilia Kaur Pruthi (she/her)
Microsoft Principal PM Manager / Product LeaderJanuary 31
This is a hard one as I am sure there are a ton of layers to unpack here. Whenever there is a question around metrics, I would first look to the customer and understand what customer pain points your product area is solving for. Then see how those needs and your business goals align, and how your......Read More
392 Views
Becky Trevino
Becky Trevino
Snow Software Executive Vice President ProductsOctober 25
A good framework I use follows the product adoption lifecyle curve: * At Introduction (think MVP) the main objective is establishing product-market fit. * At Growth you need to shift objectives to focus on maximize growth & share. If you're not profitable at this stage, focus on getting ......Read More
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Becky Trevino
Becky Trevino
Snow Software Executive Vice President ProductsOctober 25
Oftentimes, I find that Product Management teams are focused on getting the product to market that they forget that their #1 job is building a business. As a business leader, you can't be simply focused on the "speeds & feeds" or what next feature needs to be on the roadmap. You really have to un......Read More
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Virgilia Kaur Pruthi (she/her)
Virgilia Kaur Pruthi (she/her)
Microsoft Principal PM Manager / Product LeaderJanuary 31
Product teams in my opinion consist of product, engineering, and design (at a minimum). With that said, product KPIs should always be shared with engineering since what they are building essentially impacts the KPIs of the product in question. All the work that product teams do should always buil......Read More
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Tasha Alfano
Tasha Alfano
Twilio Staff Product Manager, SDKs and LibrariesFebruary 10
Congratulations! I’ll answer your question with a few questions of my own. 1. Purpose: What do you want to drive? What does your organization expect you to own? In Product Management there is a lot of autonomy, but it can also feel tempting to take on everything that needs an owner. 2.......Read More
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Nico Rattazzi
Nico Rattazzi
DOZR VP of ProductsFebruary 22
It's worth ensuring you collaborate closely with your PMM to ensure you know who is responsible for what along all touchpoints. In general, top of the funnel channels owned by marketing should be owned by their team (social, paid, blog, email, etc). Everything else should be owned by the product/......Read More
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Farheen Noorie
Farheen Noorie
Zendesk Senior Director of Product ManagementApril 20
Product Management is a bit hard to list skills for because product managers wear so many different hats and each company has a different way on how they think of product management. But I do think there are some broad skills that PMs should have or build as they think of their career.  1. Hust......Read More
692 Views
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Jacqueline Porter
Jacqueline Porter
GitLab Director of Product ManagementJuly 26
Oftentimes as a Product leader, I am tasked with cross-functional work across Go-to-market, R&D, and finance. One of the most critical aspects of cross-functional is to drive clarity. This can be done by following three practices:  1. Have a published single-source-of-truth charter where curren......Read More
385 Views