Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?

+1 to arbitrary! I think setting goals for both new and existing markets may feel like excel magic, some numbers that are based on mainly assumptions and the product manager's gut. Its uncomfortable a

Such a great question! When you first set a KPI especially if you are in a new market and/or in a new product/customer space, it can feel uneasy. The best way I have learned is by setting something an

Setting KPIs should not feel arbitrary. That's a smell. It means that the people choosing those metrics or setting their targets don't clearly understand how they influence the business or the outcome

This is a great question. I am a fan of actually being ambitious and setting unrealistic targets or stretch goals and seeing where we end up in the first couple of reporting periods. To get a dose of

I would start by understanding what is the company being graded on by its investors and how is this new product going to deliver/contribute to that KPI. Let's say your investors are keen on seeing rev