Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?

Setting KPIs should not feel arbitrary. That's a smell. It means that the people choosing those metrics or setting their targets don't clearly understand how they influen...

Early on, you will be arbitraging metrics. There’s no perfect KPI when you’re breaking new ground. The smart move is to pick something rational (based on your understandi...

+1 to arbitrary! I think setting goals for both new and existing markets may feel like excel magic, some numbers that are based on mainly assumptions and the product mana...

I would start by understanding what is the company being graded on by its investors and how is this new product going to deliver/contribute to that KPI. Let's say your in...

Such a great question! When you first set a KPI especially if you are in a new market and/or in a new product/customer space, it can feel uneasy. The best way I have lear...

See question: “What are good OKRs for product management?” for a general introduction to the topic.Specifically when it comes to high level of uncertainty, it becomes par...

This is a great question. I am a fan of actually being ambitious and setting unrealistic targets or stretch goals and seeing where we end up in the first couple of report...

When entering new markets, KPI setting feels arbitrary because data is scarce — but it doesn’t have to be guesswork. The key is to anchor goals in learning, not precision...

KPIs can help identify that in a new market whether we have got the right product fit. This alone will allow to define the right metrics.The key goals could be Acquisitio...