Working on an enterprise product, how often do PMs get a chance to make a significant impact? (As opposed to work on small/specific features)

 The impact that a product manager has depends much more on the type of product team and its role in the company than on the product's market (B2B, B2C, SMB, mid-market, enterprise, &c). Even for a miniscule aspect of a product, the PM has an opportunity for tremendous impact when they have responsibility for the full lifecycle and access to the end customer/user. They will be able to generate real insights, solve real problems, and deliver real value. The best product management teams delib ...Read More

No one answer suits all situations!  Often the impact of a feature is not based on the size/complexity of the feature, but rather the 'value' it can deliver for our customers and most importantly - if it sets us up for launching more impactful features in the long term where it can become an enabler. As an example, when I was looking at reducing the cost of text messaging for our CPaaS platform- we were working with multiple vendors and each had certain minimum volume commitments and different p ...Read More

PMs working on enterprise products often have a significant impact on the business. Enterprise customers are usually responsible for the majority of a company’s revenue, and the features built for them are critical to long-term growth, retention, and competitive differentiation. That said, the pace can feel slower. Procurement, implementation, and feedback cycles take time. But this doesn’t mean less impact. In fact, it means PMs have to be especially thoughtful about what they build and why, si ...Read More

I hear you. Enterprise products can be huge, and it’s easy to feel like you are just owning one slice of a massive pie. But the truth is that impact is less about feature size and more about solving meaningful problems. Here’s how I think about it: Small feature ≠ small impactSometimes, the smallest changes, like improving a permissions flow or simplifying onboarding, can unlock millions in expansion revenue or dramatically reduce support load. In an enterprise, these changes can ripple out fast ...Read More