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As a senior PMM with 8 - 10 years of experience under my belt, how do I position myself for a Director/Head of Product Marketing role without direct report experience? Besides people management skills, what other skills can a candidate highlight to stand out from the candidate pool?

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  1. Candace Marshall
    Candace Marshall

    Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 2y

    IMHO, the jump from Senior PMM to Director/Head of PMM is one of the biggest! Having people management skills is important, yes, but it's not the only skill that's needed at that level. It's critical to be a strategic leader - this means aligning initiatives with business objectives. You've got to have a proven track of cross-functional collaboration and driving results. To do this, the best PMM directors I've seen are data-driven, adaptable, and they think outside-the-box - always thinking of n ...Read More

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