When you're considering a product marketing manager applicant, what are the main pieces of experience you're looking for?

Depends on the role. If I’m hiring an Associate PMM, I don’t expect to see prior PMM experience. It’s more about seeing a demonstrable record of achieving results, hearing a growth mindset during the live interview, and evaluating their communication skills with a take-home interview. 

If I’m hiring a PMM or Senior PMM, I look at their prior PMM experience to determine if they have related experience for the open role. PMM can vary depending on the customer you’re serving (B2C vs B2B), the sales motion (sales-led vs product-led), the industry (ads vs healthcare), etc. For example, if I’m hiring a PMM focused on b2b ad solutions, I hope to see prior experience with b2b PMM or with ad products. But, related experience isn’t everything; passion and hustle can take you far. Stand out in the interview by researching the company and team via company blog posts or podcasts with the CEO, demonstrating your passion for the audience or market you’re serving with nuanced insights, and testing the product such that you’re able to articulate differentiation, benefits, and opportunities to the interview panel.