I think that depends on the hiring manager. I would even go so far as to suggest maybe you haven’t found the right role or HM who is looking for that broad horizontal PMM or you may be under-leveling yourself. As you become more senior, that is when the broad horizontal PMM skills come into play. It also has to do a lot with the culture of hiring at said company. I’ve worked at a company where they are looking for that ALMOST-EXACT fit and domain expertise; I’ve worked at a company where they di ...Read More
While looking at next level roles, how do you overcome hiring bias for the same domain. Your career history is what it is. Very few, if any, hiring managers are willing to look at the broad horizontal PMM skills that a candidate brings to the table.
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HeyGen Head of B2B Marketing • 3y
I may be misinterpreting your question, so feel free to reach out on Linkedin if this doesn't answer it. But two thoughts come to mind: 1. Specialize in 1 or 2 areas of Product Marketing. I mentioned this in one of my answers above — but I'd recommend building "T-shaped" skills. This means having deep expertise in 1 to 2 areas of product marketing (like GTM strategies) AND a wide range of other core skills at the top of your T (like pricing & packaging, analyst relations, etc). It sounds lik ...Read More
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