How do we develop our portfolio and from where do we develop the case studies for them.

A product marketing portfolio should include assets from GTM strategies and product launches that demonstrate measurable impact. Remember, the only truly “shareable” assets are customer-facing materials, as internal assets are proprietary to the company.

To build your portfolio effectively, consider the following approaches:

• Tell a Story with Impactful Results: Compile the assets you created or influenced for a specific product launch and share the results of that effort.

• Incorporate Non-Work Contributions: Don’t overlook non-work activities that showcase your experience and skills. For instance, if you volunteer at a nonprofit or assist with community-building efforts, these projects can highlight your ability to adapt your marketing skills in diverse contexts and demonstrate versatility.