As a solo what are the highest impact areas to concentrate on for getting users?

As a solo marketer, I imagine you are constrained on multiple fronts. In my mind, you could prioritize these three high-impact areas:

• Create. Commit to a steady stream of SEO-optimized content that covers thought leadership, product features, use cases/how-to, and case studies. Try and leverage other SMEs within and without your company, including influencers in your industry to write and create content.

• Invest. If you have a budget, spend it on performance marketing tactics, including paid social and paid search. Also any automation tools that can optimize your customer onboarding and CRM workflows.

• Engage. Host webinars, hang out in your audience’s usual watering holes, and talk to at least 1 customer every week to keep a pulse on your community, get regular feedback, and keep iterating on your content and initiatives roadmap.