Figma Director, AI & Developer Marketing | Formerly Atlassian • 10mo
When my team has little bandwidth (or in roles where I was the only marketer), I start by understanding the state of the business via metrics. An easy way to kick off this process is by using a Metric Tree. Establish where your users are coming from today, which channels have been most effective, and establish where in your funnel you're losing users. Once you've created this framework, you can decide whether to double down on well-performing channels / tactics or focus on improving poor-perform ...Read More
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