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How to make tech persons such as sys admin, backend dev and so on, to try your product (prototype/demo version/ MVP) to get their feedback while you don't have the promotion goal in mind at all. But they don't believe you

Rachel Cheyfitz
Rachel Cheyfitz
Coro Head of Product Marketing and DocumentationNovember 11

Treat it like any other campaign. Plan down to the granular level and execute. 

- Evaluate personas and understand how to contact them 

- Try AB testing to identify the language that succeeds best

- Be clear about your purposes in every ad, email, etc. 

- Speak with friends and influencers and recruit them to help get the word out 

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