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How to make tech persons such as sys admin, backend dev and so on, to try your product (prototype/demo version/ MVP) to get their feedback while you don't have the promotion goal in mind at all. But they don't believe you

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Developer Product Marketing
  1. Rachel Cheyfitz
    Rachel Cheyfitz

    Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y

    Treat it like any other campaign. Plan down to the granular level and execute. 

    - Evaluate personas and understand how to contact them 

    - Try AB testing to identify the language that succeeds best

    - Be clear about your purposes in every ad, email, etc. 

    - Speak with friends and influencers and recruit them to help get the word out 

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