Quick search for:
How to make tech persons such as sys admin, backend dev and so on, to try your product (prototype/demo version/ MVP) to get their feedback while you don't have the promotion goal in mind at all. But they don't believe you
Coro S.Director of Corporate & Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • November 11
Treat it like any other campaign. Plan down to the granular level and execute.
- Evaluate personas and understand how to contact them
- Try AB testing to identify the language that succeeds best
- Be clear about your purposes in every ad, email, etc.
- Speak with friends and influencers and recruit them to help get the word out
1233 Views
Upcoming Event
Influencing Cross-functional Stakeholders
Atlassian, Datadog, Salesforce
Related Questions
Developer Journey vs. Classic Funnel: what's the difference?How do you perform extensive competitive product research?Whats your go-to resource with frameworks & examples to conduct B2B pricing power assessment for a product?What are the best product demonstration videos you've seen?How do you measure developer marketing effectiveness?What are the keys to getting started with a developer marketing program?