MVP) to get their feedback while you don't have the promotion goal in mind at all. But they don't believe you

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Head of Product Marketing and Documentation at Coro | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • November 11

Treat it like any other campaign. Plan down to the granular level and execute. - Evaluate personas and understand how to contact them - Try AB testing to identify the language that succeeds best -

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What advice could you share for people marketing to developers?

What are your lessons learned about successfully marketing to developers?

What does a developer product marketing manager need to be exceptional at compared to product marketing manager?

What's the difference between Developer Relations and Developer Marketing? How do you work together?

How technical does your messaging need to be when marketing to developers?

For an API product, how have you been able to successfully continue engagement with developers after they have completed onboarding? Strictly email? Does that outperform/under perform regular web and mobile customers?