How to make tech persons such as sys admin, backend dev and so on, to try your product (prototype/demo version/ MVP) to get their feedback while you don't have the promotion goal in mind at all. But they don't believe you
Rachel Cheyfitz
Coro S.Director of Corporate & Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • November 11
Treat it like any other campaign. Plan down to the granular level and execute.
- Evaluate personas and understand how to contact them
- Try AB testing to identify the language that succeeds best
- Be clear about your purposes in every ad, email, etc.
- Speak with friends and influencers and recruit them to help get the word out
1084 Views
Related Ask Me Anything Sessions
Google Product Marketing Lead, Varun Krovvidi on Developer Product Marketing
February 25 @ 10:00AM PST
Splunk Director, Product Marketing, Rinita Datta on Developer Product Marketing
Sauce Labs Group Manager, Product Marketing, Madison Springgate on Developer Product Marketing
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Calendly VP of Product Marketing
Meghan Keaney Anderson
Watershed VP of Marketing - Product Marketing & Communications
Marcus Andrews
Pendo Sr. Director of Product Marketing
Related Questions
What are the top three most important factors when marketing to developers (i.e. robust documentation, etc)?Can you explain Developer Marketing to someone who is hearing the term for the first time?What are your top 3 insights in creative value prop for developers' focused products?How do you drive alignment across the exec team on messagingWhat are the best product demonstration videos you've seen?Our company targets both business customers and developers building apps on top of our platform. I’m a non-technical PMM and the first marketing hire in the company. As our marketing team grows, when should we bring a DevRel into the team?