Our company targets both business customers and developers building apps on top of our platform. I’m a non-technical PMM and the first marketing hire in the company. As our marketing team grows, when should we bring a DevRel into the team?

Ah the famous chicken or the egg problem. DevRel is most powerful when partnered with a marketer who knows how to get eyeballs on the technical content. This is a partnership in the most beautiful form, hard for one to be successful without the other. Since you are the first marketer, it is time for an evangelist. UNLESS you have a developer who absolutely loves writing, and is raising their hand to partner with you on content. But let's face it, when coding calls, your content drops to the back ...Read More

First off, I don't think there is a template on building out the marketing function, it depends on what makes the most sense for your organization. If I were in your shoes, I’d take the Moneyball/Strengthsfinder approach. You’re already on board as a self described non-technical PMM. If you bring in DevRel earlier, you may be able to cover other non-technical marketing needs by yourself and leverage your DevRel counterpart to help carry developers through the funnel with more technical conversat ...Read More

As you are just starting out, I think you should prioritize content and demand gen first. Create a steady stream of SEO-optimized content that covers thought leadership, product features, use cases/how-to, and case studies. Amplify these through your demand generation campaigns and reach a sizeable customer base with success stories to share. Once you have built this foundation, I’d hire DevRel to start creating technical content, engaging with developer end users, getting feedback, building com ...Read More

If your company is focused on community building, then I think now is the right time to bring that resource aboard. If you mean Dev PMM or Dev Ex (folks a little more focused on creating resources), you can build this capability internally before dropping someone in: Ask other technical folks at the company that you think already have a great voice, and have already built trust in the community (founder, solutions architects, pre-sales engineers, product team), to write and present more. Saying ...Read More