Our company targets both business customers and developers building apps on top of our platform. I’m a non-technical PMM and the first marketing hire in the company. As our marketing team grows, when should we bring a DevRel into the team?
Our business model is product-led-growth. How should we prioritize bringing in a DevRel vs. other critical functions like content and demand generation as we grow our team and want to do it efficiently?
4 Answers
ServiceNow VP Dev marketing, Community, Dev rel • 3y
Ah the famous chicken or the egg problem. DevRel is most powerful when partnered with a marketer who knows how to get eyeballs on the technical content. This is a partner...
683 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
First off, I don't think there is a template on building out the marketing function, it depends on what makes the most sense for your organization. If I were in your shoe...
426 Views
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Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
As you are just starting out, I think you should prioritize content and demand gen first. Create a steady stream of SEO-optimized content that covers thought leadership, ...
546 Views
Inngest Head of Marketing • 4y
If your company is focused on community building, then I think now is the right time to bring that resource aboard. If you mean Dev PMM or Dev Ex (folks a little more foc...
815 Views