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What is the best approach to get feedback on a new Minimum Viable Product (MVP)?

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3 Answers
Market Research
  1. Vishal Naik
    Vishal Naik

    Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y

    I think the minimum viable approach to MVP feedback would Beta programs or limited release priority user programs where the user is under NDA and can provide product feedback that you can iterate off of.

    I tend to like to do some research in advance to find target use cases and areas that users might want out of the product so that you can build a better MVP, and then study dogfood/beta/trusted tester program usage, but that's budget and time dependent.

    3,490 Views
  2. Katie Duzan (O'Brien)
    Katie Duzan (O'Brien)

    Veeva Systems VP of Product Marketing • 1y

    This answer really depends on your company's operating model. If you are in enterprise software, then the best approach would be to go to the beta or early adopter customers of the MVP to get their feedback. This is often done alongside product management and happens at various stages in their adoption (e.g. at requirements gathering, pre-implementation, during implementation, 3 months after, etc). These early customers are often your best stories when taking the MVP to market more broadly. If y ...Read More

    1,807 Views
  3. Olesia Klevchuk
    Olesia Klevchuk

    Barracuda Networks Product Marketing Director • 1y

    To gather feedback on the MVP, target early adopters. Before you do that, make sure you define clear objectives around the assumptions you are testing – is it pricing, product usability, or your value proposition? The best time to test it is during the BETA stage, before officially launching the product. This way, you ensure that the product solves the right set of problems, offered at the right price, and customers see value that you can now clearly communicate to others.   In terms of methods ...Read More

    1,455 Views

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