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What’s your system of record for customer feedback?

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2 Answers
Market Research
  1. Jackie Palmer
    Jackie Palmer

    ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 1y

    There are a lot of ways to gather customer feedback and a lot of types of customer feedback you should gather! Feedback can take the form of enhancement requests, product issues, customer satisfaction surveys, NPS and other sentiment, product reviews, company reviews, surveys, win/loss analysis, comments on marketing channels and about marketing messaging, feedback on interactions with company employees, and so much more! You can use a variety of tools but many of them come from the following ca ...Read More

    954 Views
  2. Rahul Awasthy
    Rahul Awasthy

    Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software • 1y

    It varies across companies I have worked at - Common ones include - Salesforce, UserTesting, Intercom, Qualtrics, Uservoice, Medallia among others

    925 Views

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