How do you define budget and KPIs for a market research project?

Market research shouldn't be about throwing money at surveys or analysts (which can be easy to do!). It's about acquiring strategic insights that inform key decisions. L...

First, I think you need to start at a broader level and look at the overall company and product priorities. If you have a yearly roadmap, marketing themes, then it should...

I love mixing a short term win with long term gain. For example, maybe I’m writing a blog or prepping a presentation—I’ll ask for budget to do a quick industry or custome...