can you break down when in the GTM process sales enablement should come?
4 Answers
Scale AI Head of Product Marketing | Formerly Twitter, Salesforce, Planet Labs, Braze • 10mo
As I wrote in a different answer, Revenue and Sales Enablement can be a double edged sword. On one hand, Enablement is a critically important and effective channel to sca...
889 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
Sales enablement should be thought about throughout multiple parts of the GTM process. I like to break these down into 4 stages - Prototype/Design, Early Adopter/Beta, La...
4398 Views
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Shopify Senior Product Marketing Lead • 9mo
I always say the earlier the better when looping in cross-functional teams for GTM. There's a lot to learn from each other on positioning and messaging. Often times, our ...
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I’m going to assume that by GTM you mean the overall go-to-market process which spans 1.) product launch and announcements to sustaining 2.) the lifecycle of your product...
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