What should I include in my product marketing budget?
I already have things like Customer Visits, a Sales Enablement / Content Management tool, SKO, pricing model consulting.
SMB Product MarketingSelf-Serve Product MarketingSales ContentPricing and PackagingProduct Marketing KPI'sProduct Marketing Career PathProduct Marketing Soft and Hard Skills
8 Answers
LaunchDarkly Vice President Product Marketing • 4y
A few other things to consider: Your team's research needs (qual and/or quant) Any analyst-related spent (either for research reports or to engage w/ analysts) Content-...
4176 Views
Salesforce SVP & CMO, Tableau • 4y
You have all the right line items! In addition, I'd recommend: Focus groups for messaging/positioning/pricing & packaging: I'm a huge fan of getting feedback from pr...
3135 Views
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Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 4y
Aim high, and ask for more than you think you'll need - but not by more than 15-20%. People will always be your biggest budget line item in PMM - we're the most valuable ...
1346 Views
Medallia Vice President Product Marketing • 4y
This is a good list to start with. I will add a couple: Analyst/3rd party thought leadership pieces: Having independent, 3rd party content is very helpful. If you are ...
2863 Views
Highspot Vice President Product Marketing • 4y
I would recommend doing a listening tour with your key stakeholder teams in the organization (product, sales, growth, enablement, partner) to help inform your priorities,...
1595 Views
Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
Love what you have already! Do you have budget for qual research incentives? This is a huge gift if you can offer $100 to target personas to provide feedback on messaging...
1424 Views
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 4y
Great question. Looks like you've captured a lot of the big rocks that normally go into the budget, but a few additional things to consider: People Budget: Depending on ...
1094 Views
I think that list is correct and you should prioritize this list depending on your business. In addition to the above, I would advise getting a tool like Chorus.ai or Gon...
922 Views
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