What are some specific strategies to create consistent communication and collaborative relationships with the product team as a PMM?
1 Answer
Asana Head of Global Product Marketing • November 6
This one has to start with clear, shared goals/OKRs. You have to understand what the product team is on the hook for and figure out how your work aligns. Some product leaders are trying to get more impressions on their product, some are focused squarely on pipeline, etc. For instance, with the most recent launch I'm working on, product leadership cared most about landing a certain number of customers. So our comms to that team and between teams is about progress, pivots, and anything to do with hitting our customer goal.
1052 Views
Related Ask Me Anything Sessions
Zendesk Group Product Marketing Manager, AI, Lauren Hakim on Product Marketing Skills
May 6 @ 9:00AM PST
DocuSign Senior Director, Global Solutions Marketing, Paul Rudwall on Product Marketing Skills
Asana Head of Global Product Marketing, Eric Bensley on Product Marketing Skills
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Kevin Garcia
Anthropic Product Marketing Leader
Susan "Spark" Park
Monzo Director of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Natala Menezes
Dialpad Vice President Product Marketing
April Rassa
Clari VP, Solutions Marketing
Sarah Din
Quickbase VP of Product Marketing
Related Questions
What is your suggestion for startups that have a product crossing the 'Chasm'. Are there any roadmaps you would suggest?What advice do you have for recent graduates that want to go straight into product marketing?How do you ensure alignment between product marketing and sales teams in terms of sales enablement?I'm new to Sales Enablement and I'm curious how heavy-handed my approach should be. How much input does Sales expect from me, and what are some things that the sales team should be doing on their own? What tools or technologies do you use for sales enablement, and how do they support your initiatives?What are some ways to measure whether Sales is properly enabled?