Sharebird
Sign Up / Sign In

What are some specific strategies to create consistent communication and collaborative relationships with the product team as a PMM?

Answer
3 Answers
Product Marketing Skills
  1. Mallory Sword Glenn
    Mallory Sword Glenn

    Okta Director, Product Marketing • 11mo

    One of the simplest but most effective ways to build consistent, collaborative relationships with Product is to over-communicate and follow through. Sounds basic but when done well, it builds trust fast. Here are a few specific strategies that have worked for me: 1. Respond quickly to the easy stuff If something comes in that you can answer in under 10 minutes, do it right away. It’s a low-effort, high-impact way to show that you're responsive and reliable. 2. Take clear ownershipMake it obvious ...Read More

    6,409 Views
  2. Eric Bensley
    Eric Bensley

    ServiceNow VP, Product Marketing - CRM • 1y

    This one has to start with clear, shared goals/OKRs. You have to understand what the product team is on the hook for and figure out how your work aligns. Some product leaders are trying to get more impressions on their product, some are focused squarely on pipeline, etc. For instance, with the most recent launch I'm working on, product leadership cared most about landing a certain number of customers. So our comms to that team and between teams is about progress, pivots, and anything to do with ...Read More

    1,294 Views
  3. Stephanie Sosa
    Stephanie Sosa

    Airwallex Product Marketing | Formerly Cisco, Airtable, Slack, Credit Karma • 7mo

    In all honesty, relationships with the Product team can be hard. There's often times tension between PM and PMM across a multitude of things: scope, GTM strategy, messaging. But the best relationships are built on trust and transparency—both of which should come from communication and collaboration. Here are some strategies that have worked for me around comms and collab: 1. Be open and ask questions. PMs are the expert in their product, so ask them about it. Take the time to do a listening tour ...Read More

    323 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Claire Peracchio

Snowflake Product Marketing Lead, Claire Peracchio on Sales Enablement

June 23 @ 10:00AM PT

Register
Sean Lauer

AUGMENTT VP of Marketing, Sean Lauer on Sales Enablement

May 13 @ 10:00AM PT

View Answers
Jennifer Kay Corridon

Yelp Product Marketing Expert & Mentor, Jennifer Kay Corridon on Sales Enablement

January 6 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors