Question Page

What are some specific strategies to create consistent communication and collaborative relationships with the product team as a PMM?

Eric Bensley
Asana Head of Global Product MarketingNovember 6

This one has to start with clear, shared goals/OKRs. You have to understand what the product team is on the hook for and figure out how your work aligns. Some product leaders are trying to get more impressions on their product, some are focused squarely on pipeline, etc. For instance, with the most recent launch I'm working on, product leadership cared most about landing a certain number of customers. So our comms to that team and between teams is about progress, pivots, and anything to do with hitting our customer goal.

1052 Views
Developing Your Product Marketing Career
Thursday, January 23 • 12PM PT
Developing Your Product Marketing Career
Virtual Event
paul shin
Sunakshi Maghu
Bhavani Mishra
+336
attendees
Top Product Marketing Mentors
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Katharine Gregorio
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product Marketing
Jackie Palmer
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Alissa Lydon
Dovetail Head of Product Marketing
Natala Menezes
Natala Menezes
Dialpad Vice President Product Marketing
April Rassa
April Rassa
Clari VP, Solutions Marketing
Sarah Din
Sarah Din
Quickbase VP of Product Marketing