What are some specific strategies to create consistent communication and collaborative relationships with the product team as a PMM?
3 Answers
Okta Director, Product Marketing • 9mo
One of the simplest but most effective ways to build consistent, collaborative relationships with Product is to over-communicate and follow through. Sounds basic but when...
6387 Views
ServiceNow VP, Product Marketing - CRM • 1y
This one has to start with clear, shared goals/OKRs. You have to understand what the product team is on the hook for and figure out how your work aligns. Some product lea...
1289 Views
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Airwallex Product Marketing | Formerly Cisco, Airtable, Slack, Credit Karma • 6mo
In all honesty, relationships with the Product team can be hard. There's often times tension between PM and PMM across a multitude of things: scope, GTM strategy, messagi...
321 Views
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