Quick search for:
What are some specific strategies to create consistent communication and collaborative relationships with the product team as a PMM?
1 Answer
Asana Head of Global Product Marketing • November 7
This one has to start with clear, shared goals/OKRs. You have to understand what the product team is on the hook for and figure out how your work aligns. Some product leaders are trying to get more impressions on their product, some are focused squarely on pipeline, etc. For instance, with the most recent launch I'm working on, product leadership cared most about landing a certain number of customers. So our comms to that team and between teams is about progress, pivots, and anything to do with hitting our customer goal.
1167 Views
Upcoming Event
Influencing Cross-functional Stakeholders
Atlassian, Datadog, Salesforce
Related Questions
What is the most successful way you've seen marketing teams launch sales enablement material with sales teams?How do I figure out a schedule for our revenue kickoff where marketing, sales, and customer success are all together?Which specific questions do you ask your sales reps when they request content? What does good instructional design look like?What are some tactics you have used to help with locating/recruiting the best Prod Mktg talent?What should I include in my product marketing budget?