How do you see ownership of sales enablement between product marketing and marketing?
6 Answers
Gem VP of Marketing & Partnerships | Formerly Mixpanel, Slack, BlueJeans, Cisco • 6y
At every company I’ve been a part of, product marketing has always been the driver of any sales enablement done by the marketing team. I’m sure that’s not the case everyw...
2834 Views
I believe we should be working closely with marketing teams to amplify all the internal work to an external facing audience. This can be in the form of pitch decks, one p...
2605 Views
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Twilio Vice President Marketing • 5y
There is a bit to unpack in your question here so i'll focus on the product release element. We ‘size’ each release and the associated size determines a list of activitie...
1662 Views
This question will depend on the size of your org. Generally, sales enablement shouldn't just fall on one person, even though PMMs are most involved and get most of the r...
1057 Views
Grafana Head of Solutions Marketing | Formerly HubSpot • 5y
It really depends on the size of the marketing team and the level of specialization across the teams: Are there channel/audience owners? Is there a Solutions Marketing te...
1199 Views
Ironclad VP of Product Marketing • 10mo
It’s an extremely close partnership but there are some clear roles and responsibilities between PMM & Sales Enablement: Typically Product Marketing owns: Messaging,...
726 Views
Related Questions
How do product marketers work with sales enablement people? What are the roles and responsibilities?how does sales enablement differ for product led orgs v. sales-led orgs. How do you draw the line between sales enablement that product marketing is responsible for vs. sales ops?How do we measure usage of sales enablement material? even with all of AI this is a black box and often does not help with showcasing the hard work that product marketing does. Where would you start if Sales Enablement was new for a company?How do you ensure alignment between product marketing and sales teams in terms of sales enablement?