How do you work with the Product team to get them to commit to a roadmap? How do you "sell" them the idea that it is important?
Specially for B2B products, where your buyers are companies that need visibility for their own developments
LinkedIn Director of Product Marketing • 1y
Convincing your PM partners to accept and fund your product or feature ideas is certainly never easy. The best approach will vary from one company to the next. That said,...
10606 Views
Treasure Data Director of Product Marketing • 1y
Get buy-in early. You can "own" the customer-facing roadmap, but make sure to ask for their input early and often. This collaboration makes them more likely to commit, as...
1325 Views
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Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
Like any department its always risky to commit to something that may fail / not happen. I find it helpful to shift the dialogue from roadmap and talk more about customer ...
673 Views
KiwiQ.AI Head of Marketing & GTM • 1y
I would focus on research and revenue, which can be highly interrelated. Consider a situation where one or more large strategic customers have indicated a preference for...
621 Views
Related Questions
What recommendations do you have for influencing the roadmap early?How do you get your product team to involve product marketing early enough in the strategy and product planning phases?How do you influence product roadmap as a product marketer. Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? How do you hold the product team accountable for delivering on the product roadmap?Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness?