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Do you think aspiring Product Marketing Managers should focus in one specific segment of the field, or be all around PMMs?

For example, some companies have roles for product marketing managers specifically working on sales enablement. Or specifically working on customer research / competitor intel. Do you think for a long term career in PMM it's better to be well rounded in all these areas or focus on one specific area within PMM?

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1 Answers
  1. Sharon Markowitz
    Sharon Markowitz

    Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y

    I take a general manager approach, believing that product marketers should develop a well-rounded foundation. This allows marketers to discover their strengths and passions, namely inbound, outbound, or generalist roles while building cross-functional influence essential for leadership roles.Benefits for this approach include: Building a broad foundation helps product marketers understand the full scope of the field. Gaining exposure across areas reveals interests and strengths, shaping career d ...Read More

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