Do you think aspiring Product Marketing Managers should focus in one specific segment of the field, or be all around PMMs?

I take a general manager approach, believing that product marketers should develop a well-rounded foundation. This allows marketers to discover their strengths and passions, namely inbound, outbound, or generalist roles while building cross-functional influence essential for leadership roles.

Benefits for this approach include:

1. Building a broad foundation helps product marketers understand the full scope of the field.

2. Gaining exposure across areas reveals interests and strengths, shaping career direction.

3. Aligning your passions with your expertise, as a well-rounded skill set supports future specialization in inbound, outbound, or generalist roles.

4. Leveraging this knowledge for senior roles, where influencing and partnering cross-functionally are even more critical.