If you're a weak writer how do you overcome this? Especially since messaging and positioning is crucial in PMM?
7 Answers
Treasure Data Director of Product Marketing • 10mo
Not all PMMs are great writers (myself included!), so you are definitely not alone. A lot of PMMs come from technical, analytical, or project management backgrounds, and...
418 Views
First, you have to know what good writing looks like. Ask your manager, peers, and yourself -- what are some great examples of good writing? These can come from anywhere ...
1205 Views
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Webflow Chief Marketing Officer • 1y
As a product marketer, strong writing is absolutely fundamental to success. I'll be direct: I spend about 90% of my time writing - whether it's crafting messaging for ext...
993 Views
Eventbrite Global Head of Marketplace Marketing • 1y
Being a great writer is not a critical skill for being a great PMM. I would focus your attention on getting good at "positioning", identifying what truly matters to custo...
1326 Views
Atlassian VP of Product Marketing • 1y
Great writers are not born great writers. Writing is a skill like any other hobby, sport, or craft -- you have to practice all the time. If this is a growth area for you,...
1951 Views
Shopify Head of Retail Product Marketing | Formerly GoDaddy, ClearVoice, AppBuddy, Scripps • 1y
I've had to coach weak writers, and I will say it's very challenging. If you are set on PMM, then to improve your writing, messaging, and positioning skills I would:- Tak...
890 Views
Etsy Senior Director, Seller Growth & Retention • 1y
Messaging and positioning is crucial to PMM, but writing is a skill that can absolutely be developed. A few ideas to improve your writing: Find a great mentor and have t...
426 Views
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