If you're a weak writer how do you overcome this? Especially since messaging and positioning is crucial in PMM?
1 Answer
Etsy Senior Director, Product Marketing • January 21
Messaging and positioning is crucial to PMM, but writing is a skill that can absolutely be developed. A few ideas to improve your writing:
Find a great mentor and have them ruthlessly edit your writing to help you improve
Take a writing class - these can be really fun!
Prioritize reading in your spare time - it's a great way to help you learn from great writers.
Partner closely with copywriters or the content team at your company and learn how they craft copy.
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