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What are the factors you considered when you chose to pursue B2B vs. B2C product marketing? Can you comment on the different career trajectory of B2B vs B2C product marketers?

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2 Answers
Product Marketing Career Path
  1. Alina Fu
    Alina Fu

    Microsoft Director, M365 Copilot for storytelling and narratives, sales enablement, and compete • 3y

    I’ve held both B2B and B2C PMM roles and while they are definitely different, there are also similarities. Let’s start with what they have in common: Capturing customer insights Focusing on outbound marketing Defining a marketing strategy Where you start to diverge is how much resources, time and output you may deliver within the PMM scope. When I was in a B2C PMM role, I spent WAY more time in UXR, market research and walking through the customer journey; in my B2B PMM role, I focused my attent ...Read More

    1,301 Views
  2. Sharon Markowitz
    Sharon Markowitz

    Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y

    When considering career paths in B2B vs. B2C, think about what genuinely excites you. Each path offers distinct approaches—Netflix’s GTM strategy, for example, would look very different from Intuit’s. Starting with the business models and industries that resonate most with you is a great first step.My path is slightly different than most, as I transitioned from the consumer goods and retail industry into tech; the former focuses more on fostering a general manager mindset as the profit margins a ...Read More

    510 Views

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