What are the factors you considered when you chose to pursue B2B vs. B2C product marketing? Can you comment on the different career trajectory of B2B vs B2C product marketers?
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I’ve held both B2B and B2C PMM roles and while they are definitely different, there are also similarities. Let’s start with what they have in common: Capturing customer ...
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Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
When considering career paths in B2B vs. B2C, think about what genuinely excites you. Each path offers distinct approaches—Netflix’s GTM strategy, for example, would look...
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