How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?

This has changed a ton as my career has progressed and continues to evolve as I get better at my job. What I measure myself on today is very different than what I’ll measure myself on in 3-4 years, and the key is being able to make those mental shifts and not measuring your current role by the same standards you measured yourself on in previous roles.Today I measure myself on the following: Team engagement: As a leader, I am only as good as my team is. Before I look at their output, I want to lo ...Read More

Success should be measured based on impact to the org, and in B2B Marketing that really means pipeline (and ultimately conversion to revenue). PMMs that take this “full stack” approach to our craft will not only maximize their ability to have meaningful impact at their company, but will also put themselves in a position to acquire skills along the way to set themselves up for leadership positions in the future (whether that’s CMO or GM of a business line).The challenging part here is that PMM te ...Read More

Product Marketing is challenging because the function influences many metrics but isn't normally the owner of those metrics. Exciting new deal closed? There's usually a PMM that helped along the way although it's sales' win. Cool new product feature launched? Definitely a PMM in the mix, but it's the Product team's achievement. As a PMM, you have to be confident about your own contributions and not the type of person who needs complete ownership of a metric.  Often, for myself, I like to make su ...Read More

As a product marketer, especially as you grow in role and become more senior, measurement of success moves beyond tasks and deliverables to align lock-step with the other GTM functions like sales, customer success and growth/demand generation. Especially once a company has established product-market fit and developed a repeatable GTM motion to scale the business (whether it's product-led-growth (PLG) or traditional direct sales), making sure there's a clear understanding of both the top-level GT ...Read More

I measure my success in two ways equally: Company/Business Unit KPIs: Product marketing is a tough job because so much of our success depends on another team applying our messaging successfully in their work. If my team were doing its job correctly, we would have enabled our product, marketing, sales, and customer success to hit their pipeline, sales, and adoption numbers. My area of responsibility has grown over time by taking on more products and/or regions to grow the aforementioned KPIs. Dir ...Read More