How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?

This has changed a ton as my career has progressed and continues to evolve as I get better at my job. What I measure myself on today is very different than what I’ll meas...

Success should be measured based on impact to the org, and in B2B Marketing that really means pipeline (and ultimately conversion to revenue). PMMs that take this “full s...

Product Marketing is challenging because the function influences many metrics but isn't normally the owner of those metrics. Exciting new deal closed? There's usually a P...

As a product marketer, especially as you grow in role and become more senior, measurement of success moves beyond tasks and deliverables to align lock-step with the other...

I measure my success in two ways equally:Company/Business Unit KPIs: Product marketing is a tough job because so much of our success depends on another team applying our ...