How do you think of product launches for Software? Are new features considered product launches? How do you thinking of the various tiers of Product launches associated with Software (i.e. product, feature, function. update, bug patch)
3 Answers
Notion Head of Product Marketing • 3y
Marrying company objectives and vision with customer pain and value – which is informed by user/buyer research and market research. Leads to themes that will help drive v...
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Zendesk Director of Product Marketing • 3y
At Zendesk we use a launch tiering system to determine the level of effort and support we put behind a new product launch. A Tier 1 product launch typically is for a bra...
903 Views
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Inngest Head of Marketing • 3y
Answered above but everything is a launch in my opinion—you just tier them differently. The value of this approach is that you have a documented plan for everything, eve...
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Related Questions
What are your tiered approaches for product launches?Do you tier your launch stages based in cost?What's your product launch process for the tiny product improvements? How do you achieve to bundle them in one? What are your biggest challenge is setting up a product launch process?How do you manage launches for "me too" features that are table stakes in your competitive set? Do you take a different approach for these vs features that are truly differentiated?How do you know when a product is launch ready?