How do you think of product launches for Software? Are new features considered product launches? How do you thinking of the various tiers of Product launches associated with Software (i.e. product, feature, function. update, bug patch)
3 Answers
Notion Head of Product Marketing • 3y
Marrying company objectives and vision with customer pain and value – which is informed by user/buyer research and market research. Leads to themes that will help drive v...
4987 Views
Zendesk Director of Product Marketing • 3y
At Zendesk we use a launch tiering system to determine the level of effort and support we put behind a new product launch. A Tier 1 product launch typically is for a bra...
901 Views
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Inngest Head of Marketing • 3y
Answered above but everything is a launch in my opinion—you just tier them differently. The value of this approach is that you have a documented plan for everything, eve...
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