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What are some of the learnings PMMs should bring in when re-launching an updated product/feature in a new geography?

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3 Answers
Launch Channels Launch Strategy
  1. Aliza Edelstein
    Aliza Edelstein

    Scribe VP of Product Marketing • 2y

    General answer: Revisit how the initial launch(es) performed. Scrutinize what worked well and what didn’t. How can you leverage those learnings to improve how you plan the GTM strategy for the re-launch? Geo-specific answer: Conduct market and customer research for that geo. If you aren’t the expert in that market, find relevant experts and talk to them. What matters to that market and how they make decisions should influence which channels and messaging you use.  Example: SurveyMonkey operates ...Read More

    530 Views
  2. Alex Lobert
    Alex Lobert

    Meta Product Marketing Lead, Facebook Monetization • 2y

    Launching a feature to a new geography brings its own set of nuances. I find there are a number of pre-launch considerations as well as post-launch metrics to watch. Pre-launch, you want to evaluate if there are market specific regulations, competitive dynamics, or customer dynamics that necessitate a change in strategy. Regulations: Are there legal constraints to how you launch a product to a new market? For example, I regularly have to talk to our lawyers about the implications of privacy regu ...Read More

    1,392 Views
  3. Jodi Innerfield
    Jodi Innerfield

    Product Marketing Consultant | Formerly Salesforce • 4y

    Each geography is different, so don't treat geos as "one size fits all." Make sure you understand the nuances of the region you're launching in--what language resonates best in messaging? What channels might be different? How does the perception of your organization or product change based on geography? What legal requirements are different? Lean on your regional counterparts and colleagues to make sure you're really tailoring the launch for the region

    21,156 Views

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