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How do we measure the success of a product launch beyond just sign-ups and revenue?

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4 Answers
Launch Channels Launch Metrics
  1. Alexandra Sasha Blumenfeld
    Alexandra Sasha Blumenfeld

    Sentry Director of Product Marketing • 1y

    It depends on the type of launch, but here’s some additional ways I have measured "success" in the past beyond just sign-ups and revenue: Product Engagement: We track how often and deeply users interact with the product, using a tiered engagement score. Tier 1 captures basic interactions, while Tier 3 reflects advanced usage or stickiness. Our goal is to move users from awareness to deeper adoption, and we start measuring this during open beta as we gear up for GA. Content Engagement: With more ...Read More

    1,969 Views
  2. Andrew Kaplan
    Andrew Kaplan

    LinkedIn Director of Product Marketing • 1y

    Great question! Here are some metrics we use in LinkedIn Ads for our customers, who are generally brands and agencies advertising on LinkedIn: Product adoption (as a % of revenue) Incremental sales or deal flow (difficult to measure but doable with the help of a capable finance partner) Customer-value or customer success metrics: Incremental improvement to customers' cost per qualified lead, opportunity pipeline, or other core campaign performance metric CSAT or NPS of the product you just launc ...Read More

    2,250 Views
  3. Ben Rawnsley-Johnson
    Ben Rawnsley-Johnson

    Stripe Head of Product Marketing, APAC • 1y

    Success isn’t just about adoption metrics. You need a balanced scorecard that tracks: Product Engagement: Are users actually adopting the new feature and using it as intended? Usage data helps validate whether the messaging resonated. Customer Sentiment: Feedback from surveys, NPS changes, and social listening can tell you whether the feature is landing well with your target audience. Internal Alignment: Did you successfully enable your go-to-market teams? Track sales confidence and enablement c ...Read More

    1,225 Views
  4. Greg Gsell
    Greg Gsell

    Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 1y

    Here are a few other things to think about:

    • Sales enablement

      • Number of reps trained

      • Pipegen

      • Pace of pipegen (if it is a product enhancement)

    • Awareness

      • Social engagement

      • Employee social shares (helpful to use Sprout Social, etc for this)

      • Press articles

      • Blog view, shares

    • Product

      • Trials

      • Engagement inside the product (if a new capability)

      • Onboarding flows

    1,120 Views

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