How do you think about the scope or deliverables for various launches?
Do you have a tiering system? What factors do you consider?
Over the years, we’ve evolved the launch process at Zuora. When we were a smaller company, we launched products whenever they became generally available. Now that we have...
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Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 6y
I definitely recommend tiering launches by the level of potential impact and therefore the level of activities. While starting the GTM plan, you need to decide how “big”...
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Figma Director, Product Marketing • 4y
Great question! Yes, we have historically used a tiering system that's based on two factors: customer and business impact. These two criterion help us determine if a laun...
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Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 4y
I've tried a tiering system a few times, but honestly, have never made it stick. There needs to be a relative sizing of a launch, but I don't think it's so black and whit...
757 Views
Dialpad Vice President Product Marketing | Formerly at: GOOG, MSFT, AMZN, SFDC Grammarly + startups • 4y
We absolutely tier our launches and we do it for 2 specific reasons: Resources and investment need to match the outcomes we expect from a launch Not every feature is new...
758 Views
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