How do you get sales onboard with new messaging?
1 Answer
Workyard Director of Product Marketing • August 30
To get our field on board with new messaging, we worked it into every new asset they requested and every enablement session we hosted. In the initial enablement session on the messaging, we presented it to them so it would map to one of their sales frameworks so that it was familiar to them. We then provided quotes from customers to help build credibility.
However, what I think was most impactful was when we held a voice of the customer enablement session, and the customer said our messaging and the main value we bring to them (our pillars) in their own words. This was completely unprompted.
Like most things, it'll take work and repetition.
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