How do you measure ROI of sales enablement?
5 Answers
Atlassian Head of Product Marketing, Developer Solutions + Portfolio Growth • 2y
Love this question. This will differ at every org, but for me the gold standard is win/loss ratio and booked revenue associated with a sales play, along with qualitative/...
15881 Views
Adobe Head of Product Marketing, Real-Time CDP & Audience Manager • 6y
This is a tricky one because ultimately you want everything to tie back to revenue (usually in the form of new versus growth versus retention), but you can never fully ho...
2504 Views
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AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 3y
Sales enablement effectiveness should have quantitative as well as qualitative measurements. Quantitative measurements should have lead and lag metrics. Lead metrics hel...
650 Views
Zendesk Director of Product Marketing • 2y
Great question! First thing you want to answer is “what is the goal of your sales enablement”? Is it increasing sales productivity, reducing sales cycle length, improving...
1260 Views
This depends on what needle you are looking to move with enablement - are you hoping to shorten your sales cycles or are you hoping to help sales win more competitive dea...
337 Views
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