How do you measure ROI of sales enablement?
5 Answers
Atlassian Head of Product Marketing, Developer Solutions + Portfolio Growth • 2y
Love this question. This will differ at every org, but for me the gold standard is win/loss ratio and booked revenue associated with a sales play, along with qualitative/...
15878 Views
Adobe Head of Product Marketing, Real-Time CDP & Audience Manager • 5y
This is a tricky one because ultimately you want everything to tie back to revenue (usually in the form of new versus growth versus retention), but you can never fully ho...
2502 Views
Upcoming Event
Mastering Market Research
Zendesk Director of Product Marketing • 1y
Great question! First thing you want to answer is “what is the goal of your sales enablement”? Is it increasing sales productivity, reducing sales cycle length, improving...
1257 Views
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 3y
Sales enablement effectiveness should have quantitative as well as qualitative measurements. Quantitative measurements should have lead and lag metrics. Lead metrics hel...
650 Views
This depends on what needle you are looking to move with enablement - are you hoping to shorten your sales cycles or are you hoping to help sales win more competitive dea...
337 Views
Related Questions
How do you measure the success of your enablement program? How do you measure the success or effectiveness of your sales enablement efforts?
How do you measure the success of sales enablement?How do I measure sales enablement success?How do we measure usage of sales enablement material? even with all of AI this is a black box and often does not help with showcasing the hard work that product marketing does. Where would you start if Sales Enablement was new for a company?