How do you measure ROI of sales enablement?

3 answers

All related (31)

Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe • June 24

This is a tricky one because ultimately you want everything to tie back to revenue (usually in the form of new versus growth versus retention), but you can never fully hold PMM accountable for those t

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Harsha Kalapala

Vice President Product Marketing at AlertMedia | Formerly TrustRadius, Levelset, Walmart • November 2

Sales enablement effectiveness should have quantitative as well as qualitative measurements. Quantitative measurements should have lead and lag metrics. Lead metrics help you ensure you are on the ri

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Sarah Din

VP of Product Marketing at Quickbase • December 1

This depends on what needle you are looking to move with enablement - are you hoping to shorten your sales cycles or are you hoping to help sales win more competitive deals? Define your KPIs first. Th

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