With releases going out every two weeks, what are the best ways to keep Sales/CS/Support updated on constant new features?

This one is always a challenge, especially in organizations with a large product suite. Here are a few tips.

• Create and prioritize updating a single source of truth that sales, CS, and support can access to understand what is launching, when it's launching, and where they can go to learn more.

• Give as much notice about new features as you can. Even if all the details aren't finalized, get upcoming product releases documented in the calendar so supporting teams know what is coming (and the volume of new stuff).

• Loop craft leadership in on a quarterly/monthly basis so they are aware at a high level what is coming down the pipe and can resource plan accordingly.

• Know who your go-to's or single points of contact are for each supporting craft that will help you execute, troubleshoot, and work through any friction that may arise. Prioritize these relationships.

• When there is a large volume of content in each release, you need to be able to pull out what is most important for sales and distill it down to bite sized messaging.