What process can we put in place to guarantee that sales use the official product message, rather than crafting their own variation?

"Guarantee" is tough one, but a good way to make sure the official product message sticks is to make it stupid simple. I like to keep it to a 3 statement message. Early o...

Guaranteeing every person the sales team uses "official" messages is a sisyphean task; when you step back to look at benefit vs. effort, it's probably not worth the effor...

Here are a few winning strategies to keep sales on message including:Sales often crafts their own variation of a product message to fill in gaps when the official version...

I wouldn't focus on mandating that your sales team use the official product message word for word. Each sales rep has a style and way of delivering content that feels nat...