How do you handle messaging changes when your product features are quickly evolving?
3 Answers
Chewy Senior Director, Head of Global Marketing • 6y
The best way to handle products that are ever changing is to build a solution centric narrative. If you build your narrative around solutions or customer-centric needs, ...
1687 Views
SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 3y
I truly believe messaging should be a living, breathing thing that gets updated periodically. How often though can be challenging. It's often not feasible to update it at...
570 Views
Upcoming Event
Mastering Market Research
Splunk
Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
First I'll say that once you've achieved product-market fit, the core positioning and messaging shouldn't be wildly dynamic. Creating meaning in the market demands repeti...
267 Views
Related Questions
What is your approach on developing messaging for new product/features? How often do you re-iterate on messaging and why do you do it at this interval?When do you consider revisiting messaging hierarchy for products?How often should a fairly mature product re-assess its messaging?When should messaging change for a product and how should that be addressed with internal stakeholders? Should messaging/positioning change from release to release? Or should it be broad enough to carry you through at least a year?