Chewy Senior Director, Head of Global Marketing • 6y
The best way to handle products that are ever changing is to build a solution centric narrative. If you build your narrative around solutions or customer-centric needs, then this shouldn’t change with a few feature add-ons. Customer needs tend to change less often than product features. Think of features as pillars or building blocks to support your narrative. A strong, well researched and tested narrative will not collapse if you need to replace one feature with a newer one. A good way to thin ...Read More
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