Which stakeholders do you typically need to involve in your messaging project?
2 Answers
Workday Vice President Product Marketing | Formerly Salesforce, IBM, Silverpop, Blackboard • 1y
Great question! I'd say your Sales, Product, Enablement and Marketing teams at the very latest. Other teams to consider including if you have them are Competitive, Busine...
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Workyard Director of Product Marketing • 1y
Messaging isn’t built in a vacuum. You need multiple stakeholders, but when and how you involve them matters.During the information-gathering phase, talk to the head of s...
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