Have you found any sales enablement tools that customize content to actually be effective?
1 Answer
Automation Anywhere Senior Vice President, Product & Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • April 25
Our superstar enablement team is in the process of piloting a custom tool that will just get better over time! We're also leveraging new features of our LMS and enablement platforms. Whatever tool you use, remember to crawl, walk, and then run. You'll learn a lot about seller behavior and adoption to iterate on your next version.
Search: Enable sellers to more intuitively find a piece of content.
Discover: Create a knowledge base for sellers to search for on-demand answers.
Evaluate: Automate sales certifications - Have genAI review pitch transcripts to ensure sellers know the talk track.
Create: Enable sellers to auto-generate customer-facing content (right now this is too high-risk!)
1307 Views
Related Ask Me Anything Sessions
Asana Head of AI & Platform, Product Marketing, Neel Patel on AI and Product Marketing
OpenAI Head of Product Marketing, API Platform, Leher Pathak on AI and Product Marketing
Zendesk Group Product Marketing Manager - Core Customer Service & AI, Claire Peracchio on AI and Product Marketing
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Susan "Spark" Park
Monzo Director of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Natala Menezes
Dialpad Vice President Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
April Rassa
Clari VP, Solutions Marketing
Related Questions
Where and how are you using AI in your teams? What certifications or training can help product marketers stay ahead of the curve with AI?How has AI impacted developer marketing messaging? What new messaging techniques can PMMs adopt to be more effective because of AI?How is AI impacting market research? Customers don’t understand what AI can do, so what questions are you asking them?How do you train GPTs for specific PMM tasks for your organization (competitive analysis, etc.)How can address security and privacy concerns enterprises have related to AI products and features?