How will AI shape product marketing?

I really like this question, and worry there's not enough characters to do it justice here! But let me give it a shot by sharing my high-level thoughts based on the past 2 years of bringing new AI solutions to market:

For me, this comes down to what's at the core of Product Marketing and what really drew me to the craft: storytelling.

I love telling stories. And with the help of AI, I've seen how it can make Product Marketers even better storytellers (or in some cases, even worse if we're lazy about it).

AI can help take a kernel of an idea, a good prompt with some thought-starters, or historical performance data and turn it into something relatable, targeted, and highly engaging.

I recently read an article in a surf magazine (I promise not to make this about my personal hobbies) and felt so moved, so seen, so inspired by how it was written to only find out moments later...that it was written by AI!

So, to answer your question about "how will AI shape product marketing?"...it really comes down to a few areas where I've already seen the most impact from my own experience:

1. Messaging: turning key points or themes and fleshing out into clear messaging & positioning

2. Content writing: demos, webinars, scripts, press releases, etc.

3. User research/testing: customer validation and sentiment analysis

4. Competitive analysis: cross-referencing messages against competitors

5. Strategic planning: asking AI for recommendations based on historical performance

The use case where I've found AI most helpful in sharpening my PMM skills, is product launches. From helping build out a plan and executing various stages of a workflow to crafting ideas and testing new messages to support the launch.

And I'm always looking to be inspired by other applications of AI for PMM! Whether that's from a community forum, like Sharebird, or surf magazine. :)