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How will AI shape product marketing?

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3 Answers
AI and Product Marketing
  1. Neel Patel
    Neel Patel

    Anthropic Enterprise & Solutions Marketing • 1y

    I really like this question, and worry there's not enough characters to do it justice here! But let me give it a shot by sharing my high-level thoughts based on the past 2 years of bringing new AI solutions to market: For me, this comes down to what's at the core of Product Marketing and what really drew me to the craft: storytelling. I love telling stories. And with the help of AI, I've seen how it can make Product Marketers even better storytellers (or in some cases, even worse if we're lazy a ...Read More

    1,483 Views
  2. Ahmed Elyamany
    Ahmed Elyamany

    axcieve.com Product marketing and GTM strategy manager • 1y

    I believe Product Marketing Managers are expected to do more with AI, engaging customers with quality, really achieving the dream of right message, right place, and time. Core areas in my view are:

    1. Content creation,

    2. Competitive intelligence,

    3. Predictive analytics,

    4. and Cross-functional coordination

    I am writing about it here: I listed few use cases and tools here: https://open.substack.com/pub/ahmedelyamany/p/ai-powered-product-launches

    188 Views
  3. Samridhi Anand
    Samridhi Anand

    NetraScale Product Marketing & Strategy | Formerly BeeHyv Software, Debtstream, Willaim O'Neil Inc • Jul 1

    From what I've seen over the past year, AI isn't replacing Product Marketing—it's changing where PMMs spend their time. I already use AI to speed up tasks like competitive research, messaging iterations, launch briefs, sales enablement, and summarising customer interviews. That means I spend less time creating first drafts and more time validating ideas with customers and stakeholders. Where I think AI will have the biggest impact is in helping PMMs become more strategic. We'll be able to analys ...Read More

    157 Views

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