What certifications or training can help product marketers stay ahead of the curve with AI?

Dropping in some resources from a previous response!

Helpful Tip and Resources

• Follow Andrew Ng on LinkedIn for thought leadership on the tech

• Subscribe to the TLDR newsletters for Marketing and AI

• Podcast: The Artificial Intelligence Show

• Watch events and read the blogs of the top players in the space (OpenAI, Google, AWS, Microsoft, Nvidia, IBM, Anthropic)

• Use AI to master AI - chat with ChatGPT and ask questions like, "Explain RAG to me like I'm in high school" or "Give me 10 ways to use generative AI for [insert use case]

LinkedIn Learning Courses

LinkedIn Learning has a couple of courses on offer. these are great to get a baseline, but remember, the tech is changing so don't expect them to be up-to-date:

• Securing the Use of Generative AI in Your Organization

• Introduction to Prompt Engineering

• Introduction to Large Language Models

• Getting Hands-on with GPT 4

While I know you're looking for course recommendations, I genuinely believe that nothing can teach you more about AI than doing. While you can watch YouTube videos and listen to podcasts, being willing to dive into a tool like ChatGPT is the best way to quickly grasp AI and stay ahead of the curve.

I'd suggest creating a challenge for yourself: open ChatGPT in your browser every morning and make it a point to try to use it for at least one task a day. This could be anything from writing an email to doing competitive research to coming up with a clever name for your PMM team. The more familiar you get with AI, the more you'll start to test the boundaries of what's possible.

There's a bunch out there but I've found the following most helpful:

1. Sharebird community, which is full of great insights & learings :)

2. Coursera AI for marketing

3. Udemy AI in marketing

4. Prompt engineering: there's a lot of them out there with different price points; I'd recommend starting with some of the free online tutorials before investing in a deeper dive curriculum (you'll be surprised how much you can do with just a few best practices)