How are you leveraging AI in product marketing?

I am constantly learning new ways to use AI to be more efficient and impactful as a PMM, just like the rest of this PMM community. A few things I've found to be helpful: Product naming: I've used ChatGPT to help me come up with inspiration for product names, especially when I'm trying evoke something intangible, like a concept or feeling. (Note: ChatGPT loves being creative, so you'll definitely get some names that you make you chuckle.) First drafts: Sometimes I'll ask ChatGPT to help me with a ...Read More

The honest answer is, in just a matter of months it's become critical to how I operate. I run a morning briefing off an AI agent that pulls my calendar, inbox, Slack mentions, and open deliverables — synthesized into a single brief before I open a single app. That alone reclaimed probably 30–45 minutes a day I used to spend triaging, prioritizing, etc. Beyond that, I use it heavily for research synthesis. I market complex products like privileged access management, identity governance, AI agent ...Read More

I'll be honest — I'm all over the place. But it's intentional, I swear! There's a maturity curve for AI adoption: glorified spellcheck at one end, a full AI employee at the other. I'm on every rung of it at once, depending on the task: Leadership updates — a glorified spellcheck. They need precision, so I keep the help tight and the judgment mine. Reporting — a Rovo agent surfaces metrics and project status automatically, so I'm not digging through Tableau. Content — Automated workflows that gen ...Read More

I'm constantly seeking new ways to leverage AI to help streamline my product marketing outputs. Some of the ways that I'm using AI are: Content Creation: Like most marketers, I'm using GPT to assist in first drafts and revisions of blog posts, webpages, case studies, and more. However, it still requires a human touch to clean up and make it more human. SEO Optimization: I created a GPT that will take a list of keywords and suggest an SEO-optimized blog title, outline, and more. You can also drop ...Read More

Leher, Jeff, and Irina covered the content creation side well. Where I've found AI changes the game more meaningfully is in collapsing the research-to-insight cycle at the strategy level. At Microsoft and Salesforce, competitive and market research used to take weeks. We'd commission surveys, wait on analyst briefings, run win/loss interviews in batches. AI has compressed that cycle dramatically. I now use Perplexity for real-time market scanning, Claude for deep synthesis across large bodies of ...Read More

Combining ChatGPT, SEO tools, and review websites can help uncover customer insights and bring the voice of the customer into your messaging framework. That’s because on review websites, customers speak candidly about your product, share real use cases, and highlight both wins and frustrations without the filter of a formal interview.Here's what I did to get quick insights from a review website, using an SEO tool (I used ScreamingFrom for this) and ChatGPT prompts:☑️ Used ScreamingFrog to crawl ...Read More

In my PMM work, I’ve been using AI more as a day-to-day co-pilot across a few areas, mainly to speed up thinking and execution rather than replace core judgment. The obvious ones are messaging and positioning support (simplifying complex value props, testing how different personas might interpret a message) and content acceleration (first drafts of launch assets, sales decks, battlecards, and internal comms). Where it’s become even more useful recently is in a few additional areas: Customer and ...Read More